PlayTime, one of the leading online entertainment platforms, signed a partnership with Empire Philippines to hold Mister Pilipinas Worldwide (MPW), the country’s premier competition for aspiring kings of pageantry. This unique collaboration signals an evolving trend in pageant sponsorships beyond traditional endorsements and on-ground activations.
Representing PlayTime were Enrico Navarro, Media Production Lead; Sophia Gonzalo, Head of Events and Sponsorships; and Krizia Cortez, Director of Public Relations. Empire Philippines was represented by President and CEO Jonas Antonio Gaffud, Executive Vice President Voltaire Tayag, and Vice President for Digital & Creatives Paolo Arevalo.
Established in 2023, Mister Pilipinas Worldwide is the country’s most followed male pageant, sending delegates to global competitions including Mister Supranational, Mister International, Mister Global, Manhunt International, Mister Cosmopolitan, and Man of the Year. MPW has redefined concepts of masculinity and showcased Filipino artistry internationally through its rigorous selection process.
PlayTime will amplify MPW through online promotional campaigns and social media content collaborations featuring the pageant contenders and winners.
“Our vision at PlayTime is to revolutionize the online entertainment space by innovating fun and exciting offerings that transform the way Filipinos game. We aim to align ourselves with partners who share the same determination to change the landscape and Empire PH has definitely done that in their own space. Their vision has elevated local male pageantry which has reached a wider audience, received greater support, and gained popularity,” said Krizia Cortez, Director of Public Relations of PlayTime. “PlayTime is excited to be partners with Empire PH, and we look forward to a successful collaboration.”
Mister Pilipinas Worldwide 2025 will hold its Finals Night on April 28, 2025, livestreamed on PlayTime’s official Facebook page. Follow @ph.playtime on Facebook and Instagram for more details.
