Thursday, October 2, 2025

PlayTime CARES: Strengthening communities and supporting Government for nation-building

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Since its founding, PlayTime CARES, the corporate social responsibility arm of PlayTime, has been guided by a singular mission: to ensure that the success of the country’s most innovative online entertainment platform translates into meaningful contributions to the Filipino people. From fighting hunger to building safe spaces for children, from empowering athletes to supporting disaster-stricken communities, PlayTime CARES has proven that private enterprise can play a critical role in nation-building.

Partnering with Government Against Hunger

PlayTime CARES recently partnered with the Department of Social Welfare and Development (DSWD) in the inaugural Walang Gutom Kusinero National Cook-Off Challenge, showcasing how Filipino families can prepare nutritious, delicious, and affordable meals through the government’s Electronic Benefit Transfer food credits. PlayTime CARES sponsored the livelihood assistance package—a branded food cart awarded to the national champion from Zamboanga Peninsula—transforming the competition into a long-term livelihood opportunity.

This builds on PlayTime CARES’ ongoing partnership with DSWD, including the Walang Gutom Kitchen initiative, which has provided freshly prepared meals to hundreds of vulnerable families.

Investing in Children and Communities

PlayTime CARES turned over its first PlayTime Playground to a Gawad Kalinga community in Trece Martires, Cavite. The safe play space supports children’s holistic growth, encouraging active play, imagination, and socialization.

Championing Sports and Filipino Athletes

Through its partnership with FilOil, PlayTime became venue sponsor of the PlayTime FilOil Centre, home to the premier FilOil EcoOil Pre-Season Cup and collegiate tournaments. PlayTime CARES also supports local boxing, basketball, and community-level sporting events, creating platforms where Filipino talent can shine nationally and internationally.

Responding to Urgent Needs

PlayTime CARES has delivered hot meals to flood evacuation centers and provided assistance in disaster-affected areas, demonstrating readiness to respond where the need is greatest.

“Through PlayTime CARES, we don’t just sponsor programs—we help build futures,” said Krizia Cortez, Director of Public Relations of PlayTime CARES. “Our projects are grounded in one vision: that business must go hand-in-hand with responsibility. We are in the business of doing good, and we will continue to seek collaborations that make a lasting impact.”

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