The Philippine Tour Operators Association (PHILTOA) launched the 36th Philippine Travel Mart (PTM) on July 25, setting the stage for the country’s premier travel expo on September 5–7, 2025, at SMX Convention Center Manila.
This year’s theme, “Boosting the NextGen Tourism,” emphasizes innovation, sustainability, inclusivity, and wellness. The event is co-presented by the Department of Tourism and Tourism Promotions Board, with support from official credit card partner EastWest Bank, sponsors GCash, and Philippine Airlines.
“The 36th Philippine Travel Mart is more than a showcase of destinations; it’s a celebration of how far Philippine tourism has come and where it’s headed,” said Arjun Shroff, PHILTOA President. “With the theme ‘Boosting the NextGen Tourism,’ we’re bringing together technology, sustainability, and community in one dynamic space. This year, we’re not just selling travel—we’re inspiring a new way to explore.”
NextGen Tourism Pillars
PTM 2025 focuses on four core areas:
- Sustainability: Green travel and responsible tourism supporting eco-conscious destinations
- Digitization: Smart travel tools, AI-driven experiences, and seamless cashless transactions
- Inclusivity: Travel options for solo adventurers, families, seniors, and PWDs
- Health & Wellness: Curated trips combining rest, rejuvenation, and mindful exploration
Event Highlights
Visitors can expect exclusive travel deals, over 300 exhibitors showcasing local and international destinations, cultural shows, travel talks, raffles, and cutting-edge travel solutions.
“We envision PTM 2025 as a launchpad for the next generation of Filipino travelers—and a global audience looking to experience the Philippines,” Shroff added. “Through this expo, we also highlight our commitment to sustainability, technology, and community—because tourism isn’t just about movement, it’s about meaning.”
Ticket Information
Early bird tickets (₱100) are available until August 15 at www.philtravelmart.com/buyticket. Regular rate: ₱120.
Follow @official_philippinetravelmart on Instagram and fb.com/philtravelmart for updates.
About PHILTOA: Founded June 12, 1986, PHILTOA is a non-profit organization of tour operators advocating responsible tourism. Visit philtoa.com.
