As the business landscape rapidly evolves, the PANA Brand Master Sessions (BMS) 2024 is set to empower C-suite executives and brand builders with cutting-edge insights on how to transform customer experience using the latest in behavioral science, data science, and technology.
Taking place on November 14 at the Makati Diamond Residences, this year’s event focuses on the intersection of human behavior and advanced technologies.
The year’s collaboration between the Philippine Association of National Advertisers and Certified Digital Marketer (CDM) brings a potent blend of traditional brand mastery and digital transformation expertise.
BMS 2024 will feature international experts and C-suite leaders, such as Nick Mingo (Head Behavioral Scientist for Asia Pacific, Swiss Re) and Clay Schouest (Chief Strategy Officer, dentsu APAC), who will offer valuable insights on redefining customer behavior, influencing buying patterns, and leveraging AI for enhanced customer experience. Along with segment speakers Justin James and Cliff Eala and panelists Eric Luchangco, Pepe Torres and Margot Torres, they will unpack how behavioral science, data, and AI are changing the game of customer experience.
Participants will learn everything from understanding customer behavior to using MINDSPACE to influence buying decisions, and how to inject tech innovations into your customer journey to create truly unforgettable experiences.
Whether for seasoned executives or brand managers on the rise, this event promises to equip them with actionable insights to stay ahead in the ever-evolving world of marketing.
Praxis is the event partner for the PANA Brand Master Sessions 2024.
Register now and join us in unlocking the future of customer experience: https://bit.ly/PANABMS2024_Registration
