Jack Daniel’s and Coca-Cola launched the Jack Daniel’s and Coca-Cola Zero Sugar alcoholic ready-to-drink (ARTD) beverage this May.
Mark Jason Dee, senior director for Frontline Marketing at Coca-Cola Philippines, expressed the company’s commitment to consumer preferences, stating, “Coca-Cola pays attention to what consumers want, and we have seen how Filipinos are always in search of exciting options.”
“This new option meets the demand, reinforcing our dedication to innovation and satisfaction in the company’s partnership with Jack Daniel’s,” Dee said. “Together, we deliver iconic drinks that turn into fan favorites around the world.”
Echoing this sentiment, Sally Goh, general manager for Emerging Asia at Brown-Forman’s, shared her enthusiasm for the launch, saying, “This year, we are letting the fans of the drink to enjoy Jack Daniel’s with Coca-Cola Zero Sugar.”
“This blend of Jack Daniel’s Tennessee whiskey with the delicious taste of Coca-Cola Zero Sugar is poised to become another beloved choice for people Filipino favorite,” Goh said.
Now available in 320ml slim cans with a 7 percent alcohol level, the Jack Daniel’s and Coca-Cola Zero Sugar premium cocktail drink can be found in convenience stores or supermarkets nationwide, and online purchasing options will soon be offered for consumers who are 18 years old and above.
