A fashion shift is taking place in Cebu as SM Supermalls welcomes first-in-the-city brands across SM Seaside City Cebu, SM J Mall, and SM City Cebu. Cebuanos can now explore global favorites and fast-rising Asian labels that expand their style choices.
“Our goal has always been to elevate everyday experiences–and fashion is an integral part of that. These new brands aren’t just about clothes or shoes; they represent one’s identity, creativity, and community,” said Steven T. Tan, President of SM Supermalls. “These new concepts reflect the evolving tastes of our shoppers, and we’re proud to lead that change.”
Fashion icons at SM Seaside City Cebu
Three powerhouse names debut at SM Seaside City Cebu:
- Titan brings basketball culture and streetwear to Cebu with exclusive sneaker releases and curated apparel.
- Foot Locker’s first Cebu store caters to those who live and breathe athletic footwear.
- HLA enters with contemporary menswear featuring quality designs at wallet-friendly prices, created with modern Asian sensibilities.
Streetwear thrives at SM J Mall
The fashion-forward vibe extends to SM J Mall, Cebu’s newest lifestyle destination:
- Capital, a first in Cebu, delivers the latest sneakers and apparel from major brands including Nike, Adidas, and New Balance.
- TOPTEN10 will soon offer chic, affordable everyday wear perfectly suited to the island’s relaxed atmosphere.
SM City Cebu welcomes Nike
In a landmark development, Nike opens its first store in an SM mall in Cebu, providing performance gear, activewear, and iconic sneakers.
These new additions complement Cebu’s already fashion-conscious community. Visit SM Seaside City Cebu, SM J Mall, and SM City Cebu to experience these brands firsthand.
For updates, follow @SMSupermalls on social media or visit www.smsupermalls.com.
