NAI FSG brings Taste of Success to Davao

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The dynamic Foodservice Group (FSG) of NutriAsia, makers of the Philippines’ best condiments, sauces and seasonings, launched their 2024 Taste of Success Caravan yesterday, October 16, at the Blue Posts Boiling Crab and Shrimp Restaurant in Davao City, marking the first of a series of stops for the FSG as they help food entrepreneurs across the country deepen their understanding and appreciation of consumer preferences, the latest culinary trends, and NutriAsia inspired cost-efficient kitchen techniques. The well attended event drew close to 50 (fifty) food entrepreneurs and invited social media influencers from across the city.

Leah Barin, NAI FSG Group Head, opened the session with her welcome remarks where she explained the rationale behind the Taste of Success Caravan, saying that NutriAsia knows the taste of success, having witnessed how their products have become staples in practically every Pinoy household.

Zyra Arela, NAI FSG Distributor channel manager for VisMin followed suit with a quick overview of the foodservice industry in the Philippines. She explained that the restaurant industry has made an incredible comeback after the pandemic and is expected to grow by Php 7 Trillion by 2027 with some regions like Western Visayas, Central Luzon, Northern Mindanao and the Bangsamoro Autonomous Region growing faster than others and reporting double-digit increases in business.

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Maroux David, NAI FSG Channel Development and Key Accounts group manager discussed prevailing consumer preferences and flavor trends.

She explained that at Nutriasia, foodservice solutions are backed by menu trends and as part of the FSG’s efforts to help food entrepreneurs, the team was more than happy to share some of the current realities among consumers, especially those from the younger generations who are becoming more inspired by nature and are on the lookout for natural ingredients

Finally, special guest Chef Sau Del Rosario took the center stage and wowed participants with his inspired culinary creations developed from years of traveling and discovering flavors and techniques as documented in his book, 20 Years of Love and Cooking.

The next Taste of Success will be in Bohol. For more information visit www.nutriasia.com

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