MANILA, Philippines — Michelin has established a new official office in the Polaris Building, Filinvest Corporate City, Alabang, to strengthen its brand presence and improve customer experiences in the Philippines.
The strategic move reinforces Michelin’s long-term commitment to the country, leveraging its presence since the early 1990s. The company currently works with five key importers to distribute tire solutions for passenger cars, motorcycles, trucks, and specialty vehicles.
“We are excited to open our new office in the Philippines,” said Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office. “We recognize the country’s strong market potential, and this move enables us to reinforce our partnerships, enhance customer support, and further establish Michelin as the preferred choice for mobility solutions in the region.”
Key objectives of the new office include:
- Enhancing support for local partners
- Strengthening the Michelin brand’s visibility
- Elevating customer experience through improved services
- Developing local talent
- Providing high-quality tire solutions
The office will serve as a hub for customer engagement, offering better resources and expertise to local partners. By establishing a physical presence, Michelin aims to improve collaboration and accessibility in the Filipino market.
“Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers,” Khong added. “We are committed to building a strong and sustainable presence in the Philippines.”
The expansion demonstrates Michelin’s dedication to localized support and continuous market innovation.
