MEKENI vaccination, DLSU teacher training, OPPO in E-Hustle, HEALTHNOW supports USAID campaign, SUNLIFE webinar, NOKIA APAC-Japan at digital meet, MyTOYOTA safe shuttle

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Mekeni vaccinates almost 80% of employees

Mekeni Food Corp. through partnership with the Provincial Government of Pampanga and the Pampanga Chamber of Commerce and Industry Inc. (PamCham), reported around 860 employees received their first dose on September 10.

The vaccination was held at Mekeni’s head office in Porac, Pampanga.

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According to Mekeni president Prudencio Garcia, the company held a Facebook contest for its employees to promote public awareness on vaccination and to support the Pampanga LGU in its mission to normalize the communities and the economy in the province. The #AlagangMekeniLigtasKami generated more than 10,000 likes and reactions on social media.

He said the company aims to vaccinate majority of our employees, if not 100 percent before the year ends.

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Special teacher training

Over 2,100 Technopreneurship 101 students of De La Salle University (DLSU) and other schools of the De La Salle System will annually benefit from TECHPRE101, a unique teacher training program developed by DLSU and Globe for the impartation of Technopreneurship skills to science, technology, engineering, mathematics (STEM) and economics students, incorporating business principles with social innovation practices.

Beginning this school year, the pilot program will be participated in by 49 DLSU teachers across eight DLSU colleges, sister schools and two DLS Higher Education Institutions (Senior High).

Technopreneurship is a course mandated by CHED for engineering degree programs, but other programs have adopted it as a regular or elective course. The course will also be rolled out in one state university to be chosen by the Commission on Higher Education (CHED).

Students are taught how to create a business model based on technological innovations to meet market needs and to prioritize the innovation from a technical and commercial standpoint.

Globe’s collaboration with DLSU aims to further enhance the teachers’ grasp of the subject by including topics such as mobile technology in entrepreneurship and 5G technology for the Internet of Things (IoT). It also brings out the entrepreneurial mindset of teachers through an idea and business pitch competition.

The syllabus is a mix of application-focused online classes, mentorship through breakout sessions, and business development. Each class will spend 45 hours on the course over four months.

The 2,100 senior HS, undergraduate and graduate students who will take the course annually will translate into 600 teams being guided in business plan preparation, with some 48 projects expected to qualify for incubation towards potential commercialization.

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OPPO exec tackles digital business opportunities

OPPO Philippines joins the latest business book, The E-Hustle: What the Country’s Best Digital Leaders Can Teach You About Launching and Growing Your Online Business, published by Bookshelf PH.

This is the first time the smartphone brand will be featured in a local business book to talk about some of its secrets to its business success.

The book covers everything new entrepreneurs need to know when navigating the world of e-commerce, especially in the Philippine context. OPPO, through its vice president for National Sales Zen Han, delves into the business strategies of the brand in jumpstarting and growing its e-commerce presence.

In The E-Hustle, Han shares the value of using the traditional marketing mix or the Four P’s–product, price, platform, and promotions–in forming an effective digital marketing strategy that can help any business drive awareness, engagement, and conversion. When implementing the mix in any marketing campaign, Han advises online entrepreneurs to have a complete understanding of their target market by studying their financial capabilities and priorities, as well as their digital consumption behavior on promotional and purchasing channels.

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Han highlights in the book some of OPPO’s notable campaigns in 2020 and the first half of 2021 as proof of the successful integration of traditional and digital marketing practices. These include strategies behind the #ShotOnOPPO Instagram promotion, influencer marketing maximization for its Reno series campaigns, and e-commerce centered product launches.

The E-Hustle features some of the top e-commerce players in the Philippines who shared how they used different tools and technologies–from digital payments to livestreaming–to carve out success.

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HealthNow supports USAID campaign

HealthNow, a joint venture of Globe’s 917 Ventures and AC Health, is featured as the healthcare support and companion of the United States Agency for International Development (USAID’s) “It’s OK to Delay” campaign.

The campaign is backed by the Department of Health (DOH) and the Commission on Population and Development (POPCOM). It aims to enable young adults to make informed health choices to create a better future.

For HealthNow, the partnership is a step forward in promoting good health and well-being among young adults and enabling them to make sound decisions about their bodies through digital technology.

HealthNow is currently offering discounts on video teleconsultation where fans and followers of the It’s OK to Delay campaign can get advice from doctors and even have medicines and other pharmaceutical items delivered to their doorstep. The promo is ongoing until September 30.

USAID has been the Philippines’ partner in sustainable and inclusive development for the past 60 years. In 2018, it launched the ReachHealth project to strengthen and improve access to critical health services for Filipino families by reducing the unmet need for reproductive health services across 11 regions in the Philippines. The project works to reach disadvantaged women, adolescents, and traditionally underserved populations with these services.

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Creating a brighter outlook for the workforce

A recent webinar titled “The Bright Outlook: New Ways of Working in the New Normal” hosted by Sun Life Asia Service Centre-Philippines (ASCP), where Sun Life key opinion leaders discussed the different ways to create a brighter outlook for the workforce amid COVID-19.

Sun Life Canada vice president for Talent Acquisition and Development Helen Peng said businesses making proactive decisions in building a flexible workforce will see lasting impact on the success of their brand.

Enabling and supporting a modern, flexible workforce will mean introducing the right tools for a cutting-edge approach to HR. This is imperative for keeping workers engaged and connected, regardless of where they are.

Sun Life Canada proactively built their talent pipeline through a new digital platform called Candidate Relationship Management or CRM, which acts as a database for all talent. By leveraging the platform; they can tag, share, nurture and engage talent very easily.

At Sun Life ASCP, the organization created a single source of truth or central hub called Work Day where aligned and critical information can be housed. This tool along with Zoom and Workplace, resulted in better collaboration and new ways of communicating and working.

Through Sun Life ASCP’s webinar, HR practitioners learned how to adapt and embrace innovation in the workplace amid COVID 19. Sun Life ASCP also aimed to help jobseekers in creating a brighter outlook despite uncertainties through an online job fair held together with the webinar where they offered a wide array of opportunities within the organization.

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Nokia APAC-Japan head to join Digital Convention

Nokia senior vice president and head of Asia-Pacific and Japan John Harrington is set to join the Philippine Digital Convention (PH Digicon) 2021 as one of its panelists during one of the event’s plenary sessions.

Carrying the theme “REVOLUTION,” the PH Digicon 2021 happening October 6 to 8 will highlight industry experts and thought leaders in various industries to talk about game-changing insights that could help companies revolutionize their organizations to thrive in this ever-changing business landscape.

Harrington is one of the many sought after global technology experts and thought leaders expected to grace the said digital convention. He will join several PLDT executives and global technology thought leaders during the event’s opening plenary session where they will talk about the revolutionary technologies of the present that will pave the way for the next digital revolution.

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MyTOYOTA safe shuttle

Toyota Motor Philippines (TMP) has launched a new service myTOYOTA Shuttle PH where companies can guarantee their employees a safe, comfortable, and reliable shuttle service to and from work.

The service is used by a Japanese manufacturing firm based in Lipa, Batangas with almost 10,000 employees.

The New Mobility Service – the On-Demand Shuttle , available since May 2020 has been renamed myTOYOTA Shuttle PH which comes with a new and improved mobile booking app interface.

Powered by SWAT Mobility, the system guarantees companies and their employees a safe, comfortable, and reliable shuttle service to and from work. The app eliminates manual arrangement of shuttle destination points since it allows automation of route preparation which streamlines employees’ ride booking process.

With its real-time tracking system, the app also helps your operators monitor the location of shuttle vehicles and optimize asset management in one easy to use digital monitoring system.

The system can be tailor fit based on the specific operational requirements of your company, be it for employees’ official business trips or daily travel to and from work. The myTOYOTA Shuttle PH features 2 routing types: dynamic and fixed. Dynamic routing is applicable for constantly changing work schedule arrangements, varying ridership count per trip, and close-to-door pick-up and drop-off points. Fixed routing is suitable for pre-defined work schedules, routes and shared drop-off points.

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