Sun Life sustainability agenda in Financial Independence Month
Sun Life of Canada (Philippines), Inc. has revealed its sustainability agenda as a commitment to helping Filipinos achieve the freedom to live brighter.
Aligning with the United Nations Sustainable Development Goals (UNSDG), Sun Life’s commitment is expressed through initiatives that support the Goals and are anchored on Increasing Financial Security, Fostering Healthier Lives, Advancing Sustainable Investing, Operating as a Trusted and Responsible Business, and Uplifting Communities.
In line with its goal to increase financial security among Filipinos, Sun Life is once again marking June as Financial Independence Month, with the goal of empowering Filipinos through relevant and engaging content that express the message, “Freedom starts with a choice. Kaya mo ‘yan!”
“We introduced Financial Independence Month in 2015, and we aim to keep the conversation going,” Sun Life chief Client Experience and Marketing officer Carla Gonzalez-Chong said. “Our rallying cry for this year shows our confidence in the Filipinos’ power to bring their goals to life. And as they make the choice to pursue financial freedom, Sun Life will be here to walk the journey with them, with the vision of helping Filipinos achieve lifetime financial security.”
Serving as inspiration are four short films created by Sun Life’s in-house team of young creatives. These feature heartwarming stories of Filipinos who made the choice to own their future and bring their goals to life. Sinag, Kulay, Ngayon at Bukas” and “Para sa Akin”.
All the films will be available on www.sunlife.co/kayamoyan beginning June 19. Complementing the films are free learning modules designed for those who wish to build their financial portfolio.
Japan empowers Benguet farmers with solar-powered cold storage facility
On June 21, Tachikawa Jumpei, first secretary and Agriculture attaché of the Embassy of Japan in the Philippines, attended the inauguration ceremony for the solar-powered cold storage facility in Buguias, Benguet. The event was also graced by Benguet Governor Melchor Diclas, Buguias Mayor Ruben Tinda-an, DA-ATI Training Center director Remelyn Recoter, Japan Agricultural Exchange Council executive director Sakamoto Ryoji and other LGU and ATI officials.
Farmers in Benguet frequently face the challenge of earning low income despite harvesting competitive and high quality produce. Despite being known as the “Salad Bowl of the Philippines” and having favorable climate for growing vegetables, Benguet suffers from an unstructured production system, subpar post-harvest handling procedures, and unstable product prices.
To aid the farmers in Benguet, the Japan Agricultural Exchange Council (JAEC), a Japanese NGO, has been implementing the Japan International Cooperation Agency (JICA) Grassroots Cooperation Project since 2007. Among other things, JAEC carried out dissemination activities for safe vegetable farming techniques and improved post-harvest procedures. However, the activities for this initiative were suspended in 2019 due to the COVID-19 pandemic.
In 2021, through the funding support of the Ministry of Foreign Affairs (MOFA) of Japan, JAEC commenced the Safe Vegetable Production Technology Dissemination and Vegetable Distribution System Improvement Project, where the farmers were equipped with various Japanese farming technologies. This project would also enable the development of a cold chain system through the completed solar-powered cold storage facility in the Municipality of Buguias, Benguet.
By enhancing the quality of the produce through an effective distribution system, farmer’s income are expected to improve and their losses to decrease, while consumers may benefit from buying healthy, fresh, and quality vegetables.
P&G wins Young Marketing Leader of the Year award
Procter & Gamble Philippines took home the Young Marketing Leader of the Year honors at the Asia Pacific Tambuli Awards twice in a row.
The award is given to young professionals whose outstanding achievements helped build market leaders, shaped the future of brand management, and contributed to the betterment of the community.
In 2022, P&G Asia Pacific, Middle East, and Africa regional brand director Mariel Chavez was recognized as the Young Marketing Leader of the Year for her versatile leadership and ability to transform various business challenges and consumer opportunities, contributing to Tide and Downy Philippines’ sustainable growth during the pandemic.
As the leader of Downy Philippines, Chavez drove shares and sales for the brand with the “Downy Bye Bye Bahayrus” campaign. Chavez also steered Tide’s campaign evolution into “Tide Perfect Clean.”
This year, P&G secures a back-to-back win in the “Young Marketing Leader of the Year” category with its Laundry Brand Director Ralph Morales receiving the award.
Morales played a pivotal role in Ariel’s business turnaround during the pandemic to regain market leadership.
Singaporean resto opens flagship in Eastwood City
Quezon City Mayor Joy Belmonte, UAE Ambassador Mohamed Alquataam Obaid Alzaabi, Malaysian Ambassador Melvin Castelisno and Kathryna Yu-Pimentel lead the ribbon-cutting ceremonies.
Restaurant chain Tiong Bahru Hainanese Boneless Chicken Rice opened its flagship store at Eastwood Mall in Libis, Quezon City, the seventh branch located in a commercial area.
Tiong Bahru Hainanese Boneless Chicken Rice earned the 2022 Michelin Bib Gourmand for the fifth time.
TV5 upgrades
In cooperation with Mediaquest, TV5 continues to expand its reach to serve viewers in more areas of the country.
Coverage has been improved in the provinces of Cebu, Negros Occidental and Guimaras in the Visayas as well as in the cities of Davao, Cagayan de Oro, and General Santos in Mindanao.
This follows earlier efforts to expand TV5’s reach in various areas, including Quezon City; Laoag, Ilocos Norte; Capas, Tarlac; Naga, Camarines Sur, Puerto Princesa, Palawan, and parts of Batangas Province.
This June, TV5 has fired up new transmission towers to serve the areas of Kalibo, Aklan; San Jose, Mindoro; and Tuguegarao, Cagayan.
TV5 tntends to bolster these efforts in the month of July by strengthening its reach in Olongapo, Zambales; the Southern Tagalog provinces of Laguna, Cavite and Batangas, as well as Baguio, and Mountain Province.
TV5’s expansion efforts will allow the Kapatid network to reach close to 18.5 million individuals in more than 4.5 million Philippine households by August of this year.
ADsystems@35
With a track record of over three decades in creativity and connecting brands with their customers, Advertising Systems International, or ADsystems, sees a communications landscape that continues to be transformed by digital media and new technologies. These tools have scaled up the abilities of agencies like ADsystems to build brand equity and growth for clients in a vastly evolving and competitive industry.
ADsystems is celebrating its 35th year of operations this June, having been formed in 1988 as part of the integrated marketing and communications group Systembrand.
The full-service advertising agency has worked with some of the Philippines’ most prominent companies from various industries such as banking and finance, consumer goods and food services, creating brand identities, communications campaigns, and providing a digital marketing platform for its clients through the years.
In 2018, ADsystems integrated its digital marketing arm into its operations through DigiADsystems. It has also ventured into Artificial Intelligence (AI) mechanics, particularly in creating imagery, graphics, and even User Generated Video for advertising campaigns.
Joining ADsystems under the Systembrand umbrella are Design Systemat, one of the Philippines’ leading corporate and brand identity design firms and Investor Relations Global, an investor and public relations consultancy firm.
Luxurious beauty and wellness secret now in the Philippines
Kinohimitsu unveils its latest treasure, Kinohimitsu Bird’s Nest, in the Philippines. Known for their expertise in creating organic and ethically sourced collagen-based functional beauty and wellness drinks, Kinohimitsu brings you a true gem that combines luxury and wellness in one exquisite package.
As a leading brand of bird’s nest beverages in Singapore and Malaysia, Kinohimitsu sources their swiftlet nests from the deep forests of Borneo, home to these unique small birds native to Southeast Asia.
Kinohimitsu Bird’s Nests are manually cleaned for the absolute care and safety that these exquisite gems require. Each taste of Kinohimitsu Bird’s Nest is a journey into natural radiance and vitality, thanks to its exceptional composition of key ingredients, such as proteins and amino acids for a vibrant body; epidermal growth factor (EGF) for cell growth and regeneration for improved skin health and rejuvenation; minerals such as calcium, potassium, magnesium, and iron that contribute to strong bones, muscle function, nerve transmission, and blood production; Glycoproteins and Polysaccharides with their immune-modulating properties and anti-inflammatory effects; Sialic Acid: Sialic acid that plays a vital role in cognitive function, neural development, and maintaining a healthy nervous system.
Kinohimitsu Bird’s Nest isn’t just about wellness–it’s the epitome of luxurious gifting, a celebration of elegance, thoughtfulness, and special occasions. For birthdays and anniversaries, weddings and bridal showers, newborn celebrations, festivals and holidays, or corporate gifting, bird’s nests make an unforgettable impression.
Kinohimitsu Bird’s Nest is now available online through our official website, www.kinohimitsu.com, as well as leading marketplaces, Shopee and Lazada.
etaily’s 6.6 Mega Campaign
etaily announced its outstanding achievements and highlights the latest trends observed during the recent 6.6 Mega Campaign.
The campaign marked a significant milestone for etaily, achieving a remarkable 20 percent growth compared to the previous 3.3 campaign in March.
The substantial increase in mobility, the resurgence of offices, schools, and retail operations, along with the reopening of several countries for tourism, have fueled this growth – with groceries, fashion, and motors categories all performing exceptionally well. Additionally, the surge in revenge travel has contributed to the soaring demand for travel-related categories, further boosting the campaign’s success. Notable etaily-managed brands that topped their respective categories were Anta, Century Pacific, Crocs, Enfagrow, Goodest, Lactum, Landmark, Levi’s, Motoworld, and Sustagen.
The company utilized its proprietary etaily Clarity system to review SKU-level inventory and sell-through projections. This allowed them to identify products that might run the risk of going out of stock, enabling timely replenishments to ensure availability throughout the campaign.
etaily reached 116 percent of total company targets and despite the surge of orders which was significantly higher than Business as Usual days, etaily’s tech-enabled operations allowed order fulfillment within 24 hours.
AWU founding ceremony
AWU Foundation recently held an event “AWU FD Founding Ceremony”, a 1-day event last June 15, in Dusit Thani Manila. The purpose of the event was to launch the AWU foundation and the HOMS token.
AWU Foundation aims to bring happiness and hope by creating secure and stable homes for those who are less fortunate. We seek to prevent various crimes related to livelihood and promote the growth of the middle class, which is crucial for a healthier and more balanced society. The foundation believes that through collective efforts, we can make a significant difference in the lives of the people and contribute to building a better future.
At the ceremony, speakers shared the vision and mission of the AWU Foundation, along with their plans for the future.
