BPI wins at Anvil, TNC highlights GWWR, PALO ALTO Networks appointment, MCDONALD’S campaign, HONDA summer promo, MAYNILAD desludging, PLDT-Smart innovation, SHARP inverter products, JAPANESE assistance thru NGO

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(From left) PRSP director Georgina Banzon, BPI chief customer and marketing officer Cathy Santamaria, BPI social media strategist Suzette Dalumpines, PRSP 58th Anvil Awards Board of Jurors chairman Jesli Lapus, BPI Corporate Communications head Maria Elena Torrijos, member of the Board of Jurors and Global Alliance for Public Relations and Communication Management president & CEO Justin Green, and PRSP president Harold Geronimo.

BPI wins big at Anvil Awards 

The Bank of the Philippine Islands (BPI) bagged multiple accolades, including a Platinum award at the prestigious 58th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP).

BPI got the nod from judges and brought home four coveted Anvil trophies–a gold and Platinum Anvil for its campaign on ATM withdrawal safety and two Silver Anvils for its campaigns centered on financial education and cybersecurity awareness. The Platinum Anvil Award is given to the most outstanding PR tool chosen from among all Gold Anvil Awardees.

The New Channel highlights Global Women Who RULE 2023

On March 25, the New Channel, one of streaming’s earliest local adaptors, will unveil the 3rd installment of Global Women Who Rule (GWWR). A new set of 22 inspiring Filipino women leaders from all over the world will be sharing their wonderful stories.

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Among the GWWR 2023 profiles who will be sharing their empowering stories this year are: Mamie Lamley, founder Empowerment On Fire & Founding Partner of Heroic Voice Academy. She will join via stream live from Colorado USA; Marieton Pacheco, Omni News Filipino producer will be joining via stream live from Vancouver Canada; Le-an Lai Angeles Lacaba, co-founder of 2xYou, streaming live from Cebu City; Erika Canoy-Sanchez, executive vice president and COO of RMN Networks; LTC Jannette C. Arceo GSC (MNSA) PA (R), commanding officer, 403 Ready Reserve Infantry Battalion National Security Fellow, Philippine Council for Foreign Relation (PCFR); Mona Magno-Veluz a.k.a. Mighty Magulang, national president of the Autism Society Philippines; Ace Gapuz, CEO of Blogapalooza Inc.; Jenny Bautista Wieneke, chief marketing officer-Tokyo Tempura; Marjorie Carlet Edmonds, “The House Flipping Queen” and CEO of Carlet Edmonds Housing Solution, streaming live from Central Valley, California, USA; and Dianna David, creator of MVMT Medicina Somatic Practice & Authentic ExprEssence Coaching,  streaming live from Puerto Vallarta, Mexico; 

This year’s charity partner and GWWR ambassador is Abby Asistio. Abby is a Singer Songwriter, podcast host and Alopecia Philippines founder and president. And completing this year’s 22 profiles are:  Second Officer Marie Ison Maximo, Teresa Dumadag, Carmie de Leon, Arizza Nocum, Audrey Pe, Dra. Necy Juat, Gracie Miranda-Maulion, Atty. Josephine Santiago, Wandalyn Tan-Calupig, Ellen Perez and Chazeline Caberos-Bautista.

Watch #GlobalWomenWhoRULE2023 in celebration of the International Women’s Month. The show will stream live on 25 March 2023, Saturday, 1-6 PM PHT via TNC. 

Palo Alto Networks appointment 

UNNIKRISHNAN

Palo Alto Networks marketing veteran KP Unnikrishnan  has been elevated to the position of chief marketing officer. He will be based in the company’s Santa Clara, California headquarters and report directly to Palo Alto Networks chairman and CEO, Nikesh Arora.

A seasoned executive with broad international experience, Unnikrishnan has a proven track record of helping organisations envision their marketing strategy and develop an economic business case. He most recently served as vice president, Marketing, Asia Pacific and Japan for almost a decade.

Taking over his role as Head of Marketing, Asia Pacific & Japan, Lisa Sim will be responsible for the company’s regional growth strategy.

Leo Burnett bags Grand Prix

McDonald’s innovative campaign that celebrates food and gaming, ‘Unbranded Menu,’ continues its winning streak, this time in the regional awards circuit. 

At the recently concluded judging for Spikes Asia, the work won a Grand Prix, 2 Golds, and a Silver — the most an agency from the Philippines has taken home at this year’s show. 

These wins come just a few weeks after the same work has taken home 3 Grand Prix, 4 Golds, and a Bronze at this year’s Kidlat Awards, the premier creative award show in the Philippines.

‘Unbranded Menu’ set the gaming world abuzz late last year when top game streamers, game influencers, and hardcore and casual gamers took part in a massive hunt for McDonald’s food-alikes in the gaming multiverse.  At the campaign’s close, gamers have tagged McDonald’s in over 350 gaming titles.

Honda’s Summer-Ready Promo 

Honda Cars Philippines (HCPI) wants to help with safe and trouble-free journeys through the ‘Summer-Ready Promo’ for service offers to ensure your vehicles are in great shape for your highly anticipated summer activities.

 The Summer-Ready Promo provides free vehicle checkup and attractive offers on select parts and services. This is available in all participating Honda Cars dealerships and service centers nationwide from March 6 to May 31, 2023.

 Customers may avail of the following discounts and deals offered:

All Honda customers get a free safety checkup (BLOWBAGET — battery, lights, oil, water, brake, air, gas, engine and tires) and a 10 percent  discount on recommended parts for replacement.

Customers whose vehicles are out of the warranty period may avail of a P500 discount for the Complete Major Periodic Maintenance Service.

Customers with no recorded service visit in any authorized Dealership for the past 1 (one) year are qualified to receive a Php 500 discount on any Periodic Maintenance Service while getting an additional Free Water Repellent Coating Kit for Body for Complete Major Periodic Maintenance Service.

 To provide its customers with better convenience and low maintenance cost throughout vehicle ownership, Honda is requiring only two preventive maintenance service visits annually, or every 6 months or 10,000 kilometers, whichever comes first. 

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Maynilad  desludging services

 West Zone concessionaire Maynilad Water Services Inc.  is offering septic tank cleaning services to its residential and semi-business customers this March in select parts of Caloocan, Las Piñas, Makati, Malabon, Manila, Muntinlupa, Navotas, Parañaque, Pasay, Quezon City, Valenzuela, and Cavite Province at no extra cost. 

Maynilad’s sanitation program is one of the company’s efforts to lessen pollution loading into Metro Manila’s river systems. 

Customers residing in the following barangays: 167, 171 to 175, 180, 181, 183, 185, and 186 in Caloocan; Pamplona 2 and Talon Dos in Las Piñas;  Longos in Malabon; Brgy. Poblacion in Muntinlupa; Marcelo Green, San Antonio, San Dionisio, and San Isidro in Parañaque; and  Bagbaguin, Lawang Bato, and Mabolo in Valenzuela may avail of Maynilad’s desludging service.

Some Maynilad customers in Cavite Province, particularly in Brgy. 10-A, 10-B, 13, 16, 18, 19, 23, 26, 28, 29, 29-A, Dalahican, Panapaan, and San Roque in Cavite City; and Bucandala 1 to 5, and Carsadang Bago 2 in Imus City may avail of the company’s septic tank cleaning services at no extra cost. Septic tank cleaning service normally costs around P4,700 per truck. 

A look-see into the future

PLDT and its wireless unit Smart Communications Inc. continue to promote innovation and excellence through the Smart Wireless Engineering Education Program (SWEEP).  

“As the country’s first and longest-running industry-academe linkage in the Philippines, SWEEP continues to produce industry-ready graduates or technopreneurs by leveraging on PLDT and Smart’s network, infrastructure and technologies,” said Stephanie  Orlino, AVP and Stakeholder Management Team head at PLDT and Smart.

The PLDT Group welcomed the Electronics Engineering and Computer Engineering faculty and students of the University of Negros Occidental-Recoletos (UNO-R) to its PLDT Tambo Facility, marking the program’s first educational visit since the pandemic.

During the tour, PLDT and Smart’s core network and technical team shared the fundamentals of network operations and explained how each piece of equipment works to keep customers connected.

UNO-R engineering students and faculty were rewarded with an overview of PLDT and Smart’s Global System for Mobile (GSM) Network and an insightful discussion on the company’s mobile communication system.

Now on its 20th year, SWEEP is part of the group’s initiatives that support UNSDG #4: Quality Education

Inverter Products: The Best And Practical Choice For Home

In line with Sharp Corporation’s Eco Vision 2050, the company is keen in creating efforts through its Environmental, Social, and Governance initiatives. Moreover, Sharp has already made a move in making their products safer such as the transition from R410A to R32 refrigerant usage for its air conditioner and refrigerator products making it safer for the environment and more energy efficient. Sharp has multiple inverter product line up including its (1) Air Conditioner, (2) Refrigerator, (3) Washing Machine, and (4) Air Purifier category. The brand is also proud of its original J-Tech Inverter Technology, which gives consumers a real Japanese ingenuity and provides maximum energy savings to every user.

Sharp Inverter Products are available at leading stores nationwide including online stores such as Lazada and Shopee. For more information, please visit Sharp Official Website.

Japan boosts project for safe water supply

Last March 13, Ambassador KOSHIKAWA Kazuhiko signed a grant contract for the project titled “The Construction of Rainwater Tanks to Provide Safe Water Supply and Sanitary Education to Prevent Infectious Diseases in Bohol with Frequent Droughts“ with Japanese non-governmental organization (NGO) Ikaw-Ako. The total grant amounting to USD 184,042 (approximately 10 million pesos) will be funded under the Grant Assistance for Japanese NGO Projects. 

With few large rivers in the rural areas of Bohol, residents struggle daily to access safe water. This project aims to improve the health and sanitation conditions of the locals in the rural areas of Bohol by constructing water supply systems that reuse rainwater, establishing a management network for it, and providing hygiene education.

The Grant Assistance for Japanese NGO Projects started in the Philippines in 2002. Since then, the Japanese Government has made contracts for 58 projects in the Philippines under this scheme amounting to approximately 1.6 billion JPY (approximately 645.6 million pesos) in total. Japan believes that this project will not only strengthen the friendship between the peoples of the Philippines and Japan, but also bolster the existing strategic partnership between the two countries.

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