SM Supermalls presents a vibrant celebration of Filipino culture and creativity for the 127th Philippine Independence Day. This dynamic mix of tradition and modernity offers something for every Filipino—from foodies and music lovers to selfie enthusiasts and culture advocates.
Wave Your Flags High
Join nationwide Raise Our Flag ceremonies on May 28 (National Flag Day) and June 12 (Philippine Independence Day). SM Supermalls across the country will unite in simultaneous flag-raising ceremonies honoring our heritage and heroes.
Snap Your Pride at Pinasayang Photo Spots
Showcase your Pinoy pride at Instagram-worthy photo installations featuring iconic Philippine jeepneys, street food carts, and Philippine flag-inspired visuals. Select malls will display Pinoy Pop Mural Art by talented local artists—perfect for groupfies and OOTDs.
Dine at Pinasarap Pinoy Food Fiesta
Experience Filipino cuisine from classic adobo and sisig to modern interpretations during the Pinasarap Pinoy Food Fiesta (June 1-12). Enjoy exclusive deals and promos at Pinoy-themed restaurants throughout SM.
Sing at Pinoy Pop Karaoke Challenge
Show off your OPM skills at the Pinoy Pop Karaoke Challenge (June 6-8) in select SM malls. Whether you’re a bathroom superstar or karaoke royalty, grab the mic and sing your heart out.
Feel the Feels at Pinoy Pop Hugot Busking
Experience raw, acoustic OPM performances by young Filipino buskers at mall activity centers (May 28-June 12). From love songs to “sawi” anthems, it’s Pinoy hugot at its finest.
Stan Hard at Pinakilig PPOP Fandomination
Meet your favorite PPOP idols in this electrifying celebration of Filipino talent. Enjoy show-stopping performances, fan activities, and support rising Pinoy pop stars.
Shop Local at Pinabonggang Kultura
Discover world-class Filipino craftsmanship in partnership with Kultura. Shop handwoven fashion, homegrown accessories, and artisanal finds that blend tradition with contemporary flair.
This June, let’s paint the malls red, white, blue, and yellow!
