Lay Bare Waxing Salon celebrates its 18th anniversary with a new digital commercial promoting its Brazilian waxing service for all genders and ages.
Founded in 2006 by siblings Paolo, Fiona, and Monique Hilario, Lay Bare aimed to provide a private and comfortable space for waxing. The first branch opened in Makati on June 4, 2006, using natural ingredients like honey, sugar, and calamansi for cold waxing.
“18 years ago, we wanted to offer exceptional hair removal in a welcoming environment,” said Paolo Hilario, President of Lay Bare Waxing Philippines Inc. “Today, we celebrate with a campaign that shows our commitment to inclusivity and quality.”
The commercial, created by Boost Advertising Agency, highlights the benefits of Lay Bare’s Brazilian waxing service with a fun and creative approach. It reflects Lay Bare’s mission to boost confidence and hygiene for all clients.
“Boost Advertising Agency helped us capture our brand’s essence and inclusivity,” said Darlene Epino, head of marketing. “Our Brazilian waxing service is for all genders and ages, catering to a diverse market.”
The “Napapa-Uy” commercial features a catchy song and can be viewed on Lay Bare’s Facebook and Instagram pages.
Lay Bare has grown from one salon to a nationwide franchise, thanks to its quality and customer satisfaction. Innovations like the Lay Bare Mobile App with a referral program have improved client experiences.
