Haier launches new washing machine line in evening of art and innovation
Haier Philippines merged culture, fashion, and technology at “L’ART DU LAVAGE — The Art of Washing,” unveiling its newest washing machine line through an artistic celebration.
The dramatic unveiling showcased three innovative models through a fusion of models, dancers, and stage effects. The flagship Haier HW140-BD14387GNU1 (14.0 kg front-load) features Direct Drive motor, colorful touchscreen, Wi-Fi capability, AI wash, smart dosing, ultra fresh air, and Essence Wash 2.0 with tempered glass design. The HW120-BPD14367S8U1 (12.0 kg) offers BLDC motor, touchscreen, Wi-Fi, AI wash, smart dosing, and Essence Wash 2.0. Completing the lineup, the HS120-BR1BU (12.0 kg) includes Double Drive technology and Fresh Air function for enhanced cleaning and hygiene.
GFK speaker Timothy Lazaro shared consumer trend insights, emphasizing how technology shapes appliance choices. Lifestyle content creator Jenela in Japan provided testimonials about her Haier experience, noting how the product simplified her laundry routine.
Guests explored interactive product areas with live demonstrations, experiencing the technology firsthand. The evening’s creative highlight was a fashion show featuring office wear, silk, and gown sequences— with live performances culminating as models symbolically placed garments into Haier machines.
Live performances, raffle draws, and dinner entertainment enhanced the celebratory atmosphere throughout the evening.
The event reinforced Haier’s message that washing clothes transcends daily necessity—when paired with thoughtful design and advanced technology, fabric care becomes an art form preserving the beauty and comfort of everyday living.
