The Jollibee Group and its social development arm, the Jollibee Group Foundation Inc. (JGF), through its banner program Farmer Entrepreneurship Program (FEP), was recognized as among the leading corporations in Asia-Pacific in the prestigious 2024 Steward Leadership 25 (SL25) list for demonstrating excellence in enabling over 1,400 smallholder farmers to become strategic suppliers for its restaurant brands like Jollibee, Chowking, Mang Inasal, and Greenwich.
The SL25 honors the 25 best initiatives by for-profit organizations in the Asia Pacific region that demonstrate steward leadership excellence by going beyond profit-making to tackle climate change and social inequality.
FEP aims to enhance livelihood opportunities for smallholder farmers and transform them into agro-entrepreneurs by providing entrepreneurial and leadership training and access to fair markets and partners to boost their productivity and profitability.
Under FEP, farmers are trained to acquire business skills to boost their capacity to supply produce to institutional clients like Jollibee Group. It uses the Agro-Enterprise Clustering Approach, which organizes farmers into clusters and guides them in developing a business plan to establish their collective farming enterprise.
In 2023, FEP farmers were able to deliver 1.37 million kilos of vegetables to Jollibee Group and supplied 24 percent of the company’s total onion requirements.
From 60,000 kilos delivered to Jollibee Group Commissary in 2009, to date, more than 12 million kilos of vegetables have been supplied by the FEP farmers. FEP is sourcing directly from smallholder farmers from 45 cities and municipalities in 15 provinces.
