Sunday, September 21, 2025

JD Sports opens first PH store in SM Mall of Asia

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Top UK sneaker retailer makes much-awaited PH debut at SM

JD Sports, the UK’s top sneaker and sports fashion retailer, continues making an impact at SM Mall of Asia (MOA) after opening its first Philippines store last June. The store has quickly become a magnet for sneakerheads, athleisure fans, and style-conscious shoppers seeking global streetwear and hard-to-find releases.

(L-R) Anton Huang, President and CEO, SSI Group, Inc., Steven Tan, President, SM Supermalls, Hilton Seskin,Chairman Asia Pacific, JD Sports, Elizabeth Quiambao Executive Vice President, SSI Group, Inc

Located at Level 1 of the North Entertainment Mall, the 823-square-meter store houses premium footwear and apparel from Nike, Adidas, Puma, New Balance, and Asics. Top picks include crowd favorites like Nike Dunk Low, Adidas Samba OG, New Balance 9060, and other in-demand drops.

JD Sports is located at Level 1, North Entertainment Mall of SM Mall of Asia

JD Sports’ strong MOA performance underscores both the brand’s power and the mall’s strategic value. Known as the preferred entry point for international labels, SM Mall of Asia continues being the location of choice for first-in-market brand launches in the Philippines.

Kicks for kids age 0-9.5 are also available at the newly opened, first-in-PH, JD Sports

With its prime Pasay City Bay Area location, MOA offers unparalleled visibility and foot traffic, drawing millions of shoppers from Metro Manila and beyond. Minutes from airports, convention centers, and hotels, the mall sits at the crossroads of commerce, tourism, and lifestyle.

JD Sports offers a wide variety of athleisure apparel for all ages

JD Sports at MOA isn’t just a retail store—it’s a destination. From curated product selections to spaces designed for today’s trend-driven consumer, it reflects the energy and self-expression of modern Filipino shoppers.

As JD Sports strengthens its Philippines presence, SM Supermalls continues shaping the local retail landscape, giving global brands the space, scale, and support to thrive.

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