Top UK sneaker retailer makes much-awaited PH debut at SM
JD Sports, the UK’s top sneaker and sports fashion retailer, continues making an impact at SM Mall of Asia (MOA) after opening its first Philippines store last June. The store has quickly become a magnet for sneakerheads, athleisure fans, and style-conscious shoppers seeking global streetwear and hard-to-find releases.

Located at Level 1 of the North Entertainment Mall, the 823-square-meter store houses premium footwear and apparel from Nike, Adidas, Puma, New Balance, and Asics. Top picks include crowd favorites like Nike Dunk Low, Adidas Samba OG, New Balance 9060, and other in-demand drops.

JD Sports’ strong MOA performance underscores both the brand’s power and the mall’s strategic value. Known as the preferred entry point for international labels, SM Mall of Asia continues being the location of choice for first-in-market brand launches in the Philippines.

With its prime Pasay City Bay Area location, MOA offers unparalleled visibility and foot traffic, drawing millions of shoppers from Metro Manila and beyond. Minutes from airports, convention centers, and hotels, the mall sits at the crossroads of commerce, tourism, and lifestyle.

JD Sports at MOA isn’t just a retail store—it’s a destination. From curated product selections to spaces designed for today’s trend-driven consumer, it reflects the energy and self-expression of modern Filipino shoppers.
As JD Sports strengthens its Philippines presence, SM Supermalls continues shaping the local retail landscape, giving global brands the space, scale, and support to thrive.