IN the latest Recma qualitative report, IPG Mediabrands Philippines has emerged as the undisputed leader, claiming the top spot among media agency groups in the Philippines, surpassing other notable network agencies.
The individual agency rankings further solidify IPG Mediabrands’ dominance, with UM securing the second position and Initiative closely following at third. This notable ascent reflects a significant leap from previous reports this year and the rankings from the preceding year.
UM concludes the year with a prestigious High Profile assessment, underscoring its exceptional performance. Meanwhile, Initiative secures a High Profile ranking as well, benefiting from a remarkable surge in momentum. Initiative boasts the second-highest new business balance and the second-best client portfolio growth in the market, reinforcing its strategic prowess.
As a collective force, IPG Mediabrands clinches the number one position, surging ahead of a highly competitive field. This remarkable achievement is attributed to the group’s robust strengths in structural organization, competitiveness, and overall vitality.
Recma, as the sole independent company globally publishing an extensive array of media agency notation reports, meticulously gathers and analyzes data from over 1,400 media agencies across 90 countries.
Tricia Camarillo-Quiambao, chief executive officer of IPG Mediabrands Philippines, expressed understandable pride, stating, “We share this recognition with our clients and partners as we uphold our philosophy of ‘Winning Together.’ As a united community, we persistently strive to elevate our craft, benefitting brands and businesses while uplifting and inspiring our teams.”