Home Credit Philippines (HCPH) anticipates a steady increase in its iPhone sales, projecting a total of P10 billion by the end of the year, a 66 percent increase from its 2023 sales of P6 billion.
This makes the iPhone the top mobile sold by the company for two years in a row.
The steady growth represents an average of 250 percent year-on-year sales increase since Home Credit started financing iPhones in 2013.
Demand for iPhones, according to Home Credit’s sales data, has surged since 2021, with sales increasing more than sevenfold, from over 21,000 units amounting to P861 million in 2021 to nearly 150,000 units amounting to P6 billion in 2023. On average, over 400 iPhones were sold daily last year via Home Credit financing.
Currently, Home Credit’s total number of iPhone units financed stands at 445,000 units, amounting to PHP17B worth of sales, with the iPhone 11 as the best-selling model, accounting for 186,000 units sold and PHP5.8B worth of sales.
