Grab, MOVEIT partner with Ateneo to transform driver assessment

Grab Philippines and its motorcycle taxi partner MOVE IT are transforming ride-hailing assessment and training processes through a new collaboration with the Ateneo Bulatao Center for Psychological Services.

The partnership introduces evidence-based, behavior-focused programs specifically designed for ride-hailing drivers, moving beyond traditional metrics like driving tests and police records toward a more comprehensive approach that considers behavioral and cognitive factors affecting driver performance.

Policy changes from this initiative will begin rolling out in the second quarter of 2025.

Researchers are using qualitative and quantitative methods to study driver behavior, socio-demographic backgrounds and passenger perceptions through interviews, focus groups and data analysis to identify patterns influencing road behavior and safety mindsets.

“At Grab, we are guided by the principle of ‘Kaizen,’ which emphasizes continuous improvement,” said Grab Philippines Director for Mobility EJ Dela Vega. “Through our collaboration with the Ateneo Bulatao Center for Psychological Services, we are elevating the standards on driver assessment and training to reinforce desirable driver behaviors and mindsets that align with Grab’s core values. We are confident that these enhancements will not only propel the long-term success of our driver-partners but also strengthen our shared commitment to safety.”

MOVE IT General Manager Wayne Jacinto stressed the importance of improving standards within the motorcycle taxi community as the country approaches passage of the motorcycle taxi law. “At MOVE IT, we are committed to always enhancing safety standards on our platform in close collaboration with Grab. As the number of two-wheel drivers on the road grows — whether as private riders or part of the motorcycle taxi community — we remain steadfast in fostering a culture of respect, responsible riding, and safety on all of our roads, for every motorist.”

“It is encouraging to see leaders in the ride-hailing industry take proactive steps to ensure that services provided to Filipino commuters prioritize safety,” said Maria Lourdes Mesa, Director for Research at the Ateneo Bulatao Center for Psychological Services. “By integrating a behavior-focused approach into the assessment processes, we are proactively addressing the potential for drivers to act contrary to safety standards due to any existing psychological predispositions.”

The first research phase is currently underway across Metro Manila, Cebu and Davao, engaging diverse Grab and MOVE IT partners.