Grab Philippines is pleased to announce a leadership progression that sees Ronald Roda and Grace Vera Cruz take on expanded responsibilities in the company. Ronald Roda has been appointed as country head of Grab Philippines. Grace Vera Cruz, who has led Grab Philippines for the past four years, has moved into a regional position as head of regional corporate strategy. This planned succession is part of Grab’s commitment to nurturing talent and demonstrates the depth of Filipino leadership in the organization.
Ronald Roda was most recently chief operating officer of Grab Philippines and has led the GrabCar business for over six years. Under his leadership, Grab expanded its reach from 8 cities to over 200 cities in the Philippines from 2018 onward, making Grab’s services accessible to millions more Filipinos.
During the pandemic, when the GrabCar business was temporarily shut down, Ronald adapted swiftly to sustain business operations, transforming it into a more reliable and affordable service post-pandemic. Additionally, Ronald has played a crucial role to create over 72,000 livelihood opportunities in the first half of 2024, bringing the total to over 270,000 since 2023. This is in line with the company’s commitment to the Philippine government of creating 500,000 livelihood opportunities over the next five years.
“My goal is to continue making Grab a true partner for growth, providing innovative solutions that benefit Filipinos across the nation. Together, we will further enhance the quality of life for our consumers and driver-partners, and strengthen the pathways for success for our MSMEs and corporate partners, ensuring that Grab remains a vital contributor to the Philippines’ socio-economic development,” Roda said.
Grace Vera Cruz will continue to be based in the Philippines in her regional capacity, to ensure a smooth transition and operational continuity. Her ongoing presence signifies her continued commitment to supporting the Philippine market and strengthening Grab’s long-standing partnerships.
