As traditional corporate social responsibility evolves toward more integrated approaches, GoTyme Bank emerges as a pioneer in creating shared value in the Philippine banking sector.
The digital bank, a collaboration between Tyme and the Gokongwei Group, has integrated sustainability into its core business model through good governance practices including risk management, compliance, cybersecurity and consumer protection.
GoTyme Bank demonstrates that profit and purpose can coexist by focusing on customer experience. Filipino consumers recently ranked GoTyme Bank #1 in customer experience index and net promoter score among Philippine banks in independent surveys by Forrester and the Singapore Economic Development Board.
With a CX index score of 87 (4.8 points above industry average) and an NPS of 76 (significantly higher than the industry average of 58), GoTyme’s “phygital” model successfully combines digital convenience with human support.
“GoTyme is a unique digital bank offering a premium banking experience to all Filipinos. We combine digital convenience with personalized human support,” says GoTyme Bank President and CEO Nate Clarke.
Albert Tinio, GoTyme Bank Co-CEO, adds, “We aim to help all Filipinos achieve their financial goals. We use technology to make our products and services accessible to everyone.”
The bank’s environmental impact is notable through its digital-first approach, reducing carbon emissions associated with traditional banking activities and lowering energy consumption through cloud-based infrastructure,
For small businesses, GoTyme partnered with PayMongo Philippines to introduce Capital, a business loan with a streamlined three-step digital application process and flexible repayment options aligned with business performance.
“At GoTyme, we don’t settle for things that merely work; we strive to create beautiful products and services,” says Tinio.
Clarke concludes: “Traditionally, banking has been associated with stress and frustration. At GoTyme, we’re aiming to change that by providing products and services that make our customers smile.”
