SM Supermalls introduces an exciting lineup of first-in-Cebu brands, bringing premium lifestyle and beauty experiences to Cebuanos without leaving the city.
“This new wave of lifestyle and beauty brands reflects our commitment to delivering world-class experiences that uplift everyday living for Cebuanos,” said SM Supermalls President Steven T. Tan. “We are proud to bring globally loved names closer to home, and redefine what’s possible in malling.”
Lifestyle firsts:Elevating daily essentials
SM Seaside City Cebu and SM City Cebu now host global lifestyle brands that combine practicality with international appeal:
- Flying Tiger Copenhagen (SM Seaside City Cebu) – Quirky Scandinavian designs and everyday treasures
- Decathlon (SM City Cebu) – High-quality gear for over 80 sports
- Dyson (SM City Cebu) – Innovative home technology and beauty tools at the brand’s first in-line store in Cebu
Beauty pioneers: World-class favorites now local
SM City Cebu welcomes iconic beauty brands opening their first SM Supermalls locations in Cebu:
- Estée Lauder – Timeless beauty essentials from the globally renowned brand
- Bobbi Brown – Effortless beauty for modern Cebuanos
- Jo Malone London – Signature scents and elegant gifts from Britain’s iconic fragrance house
- Clinique – Dermatologist-developed skin care, makeup, and fragrances
- Kiehl’s – Pharmacy-born skincare favorites
A city that deserves the best
SM Supermalls continues its tradition of bringing what’s next to Cebu. These newest additions reaffirm SM’s commitment to creating a uniquely Cebuano lifestyle—vibrant, world-class, and always first.
Visit SM Seaside City Cebu, SM City Cebu, and SM J Mall today to experience a new era of everyday living.
For updates, follow @smsupermalls on social media or visit www.smsupermalls.com.
