Ginebra San Miguel Inc. (GSMI) introduces Filipino-British actress and Queen of the Dance Floor Yassi Pressman as its 2023 Calendar Girl in an event attended by friends from media, social media celebrities, GSMI dealers, and other brand ambassadors.
It was the first time again, after two years, that the event was held face-to-face. “We are excited to finally hold our Ginebra San Miguel 2023 Calendar Girl launch live again! For us, this launch also signals the atmosphere for next year. The pandemic has affected many Filipinos, but now is the time to recover–armed with Bagong Tapang, to dream and hope again, and to spread that positivity to others,” says marketing manager Ron Molina.
With the theme “Queen of the Barangay,” the calendar features Yassi as a modern Filipina who is able to adjust to the new normal with positivity and productivity through her “matapang,” “ganado,” and “never-say-die” attitude.
Yassi as “Queen of the Barangay”
Yassi prepared herself physically and mentally to be the best representation of what an ideal Ginebra calendar girl should be. She admits that prior to her selection, she was always trying to keep herself fit.
The six layouts are inspired by different cocktail mixes. The first one is “Ginsu Mix” set in an auto repair shop, reminding the importance of hard work and passion in everything we do. The second layout is “Calamansi Surprise,” showing Yassi amidst greenery and nature.
“Kula-Orange Fizz” is the third layout, featuring a background filled with dried pampas grass with wooden trays where one can display spirits and mix cocktails.
The fourth layout is the “Velocity Mix,” something that seems like it’s from a blockbuster summer movie complete with a ref full of Ginebra products. While “Sky Prisma” is the fifth layout, also in a beach setting, but this time with a picturesque sunset in the background.
Last is the “Mango Daiquiri,” where Yassi is magnified by a bonfire by the beach.
Ginebra Calendar Tradition
The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), and Chie Filomeno (2022).
