Filipino-American basketball standout Dwight Ramos joins Primera Light Brandy as the newest face of its “Dahil Primera Klase Ka” campaign, alongside Barangay Ginebra San Miguel stars.
“As a brandy drinker, Primera Light Brandy is my premium choice. Its taste is exquisite, and I am happy to be endorsing a brand that is Filipino-made,” says Ramos, who plays for both Gilas Pilipinas and Levanga Hokkaido in Japan’s B. League.
Paul Camello, GSMI Group Product Manager for Brown Spirits, explains the partnership: “Dwight embodies everything we stand for at Primera Light Brandy. He is well-loved by many for his charisma and exceptional skills on and off the court. His personality and dedication to his craft mirror Primera Light Brandy’s qualities as a brand in terms of elegance, quality, and reliability.”
The Philippine-crafted brandy, which blends premium Spanish ingredients, recently earned international recognition with a gold medal at the 2024 SIP Awards and silver medals at both the 2024 Monde Selection’s Quality Awards and the 2024 International Wine & Spirits Competition.
The campaign features Ramos enjoying Primera Light Brandy with basketball stars Japeth Aguilar, Jeremiah Gray, Von Pessumal, and Ralph Cu, highlighting the brand’s premium quality and smooth taste.
