For decades, Eye Mo has been a staple in Filipino households, and the brand is now turning a new page with refreshed, modern, nature-inspired packaging. This new design, which was revealed at a special launch event in Manila, unifies the brand’s global identity while keeping the same trusted formula that generations have relied on.
A Global Promise, Renewed
Mr. Weitarsa Hendarto, Director of PT Combiphar, stated that the new packaging is more than a superficial change. “This isn’t just a new box. It’s about a promise that began 80 years ago and continues today,” he declared. The redesign is a strategic move to solidify Eye Mo’s place as a global leader in eye care. “From the Philippines to Indonesia, Mexico to Singapore, this new design across countries speaks one language: fresh, modern, same quality, and consistency,” Hendarto added.
The packaging’s design, which features water droplets and a bold color palette, is a tribute to the product’s essence. According to Hendarto, “These hues are inspired by nature’s freshness, unveiling a new refreshing look with the same effective formula.”
A Tribute to Legacy
The launch also served as a tribute to Eye Mo’s long history and consumer loyalty. Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, expressed gratitude, stating, “This new look is our way of saying thank you—for more than eight decades of trust.” He added that the refreshed packaging “also serves as a tribute to the generations of loyal consumers who have relied on Eye Mo since the 1940s—with a fresh new look, same formula.”
The new packaging is available in all leading drugstores nationwide.For further information, please visit www.eyemoph.com, FB: https://www.facebook.com/EyeMoPH IG: @eyemophofficial
