EUROTEL Green Soldier, EMPERADOR in Straits Times Index, CEBboosts digitalization,  TMSPH on vehicle advertising, GLOBE Hapag Movement, PHINMA anniversary, Honda at 8th PIMS, CLIB award

Green Soldier is Eurotel’s newest social media face

Eurotel, one of the fastest growing hotel chains in the country, recently signed a contract with Jhonwel Reyes, a.k.a Tito Noel, the viral “Green Soldier” mime performer from Baguio City, as its newest brand ambassador for social media. The contract signing, held last July 27, was graced by Green Soldier himself (in photo, center) and Eurotel’s key officers (from left to right) Sue Geminiano, marketing head; Ronaldo Sebastian, sector head; and Mariel Quinto, Ads & Promo manager.

Established in 2005, Eurotel is a unique European-inspired hotel in the heart of the major cities in Metro Manila and top tourism areas in the Philippines.

Eurotel’s new social media campaign called “EUR Green Soldier”, aptly reinforces its core offerings of excellent service standards and warm and fun Filipino hospitality. “Eurotel has been known for its affordable high-standard services. With our new campaign, we are reinforcing Eurotel as the best choice of hotel for all different types of guests because it provides a comfortable and relaxing experience with our complete amenities and friendly and efficient hotel staff. The Green Soldier, being a fun and loveable personality, embodies a part of what Eurotel wishes to impart to the public ”, Mr. Sebastian, said.

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Tito Noel, on the other hand, proudly said that his character and Eurotel’s objectives are very much aligned and that he will do his best to live up to Eurotel’s image. The Green Soldier has 1M and 900,000 followers on Facebook and Tiktok, respectively.

To bring Eurotel closer to the hearts of everybody, the Green Soldier will visit Eurotel branches located in Las Piñas, Pedro Gil, Makati, North Edsa, Baguio, Angeles, Boracay, Vivaldi, EDSA Shaw on various occasions, for a fun-filled meet and greet with hotel guests and his fans.

Emperador first PH company in the Straits Times Index

Emperador Inc., a global spirits company headquartered in the Philippines, takes another historic milestone as it officially joins major global companies in the Straits Times Index (STI) after meeting all the eligibility requirements. Emperador’s inclusion in the STI, the first for a Philippine company, will take effect at the start of trading on September 19.

STI is a market capitalization weighted index that tracks the performance of the top 30 companies listed on the Singapore Exchange (SGX). It is widely followed by investors as the benchmark for the Singapore market.

“It is an honor to be the first and only Philippine company to be part of the STI alongside its reputable roster of global companies. Being a constituent in the benchmark index of Asia’s most international exchange further solidifies Emperador’s status as a global company… We are currently embarking on our aggressive international strategy and we are glad to have an exposure of this scale,” says Winston Co, president, Emperador Inc.

On July 14, 2022, Emperador made history by being the first Philippine Stock Exchange-listed company to have a secondary listing on the Singapore Exchange.

Emperador Inc. owns Emperador Brandy, the world’s best-selling brandy and Whyte and Mackay, the world’s fifth largest Scotch whisky producer. Emperador’s portfolio of iconic brands includes Fundador Brandy, The Dalmore, Jura, and Tamnavulin Single Malt Scotch whiskies. The products are available in more than 100 countries across the globe.

Cebu Pacific selects IBS Software

Cebu Pacific  (CEB) has selected IBS Software for its crew scheduling processes to further improve operational efficiency.

As the airline ramps up its domestic and international networks, more flights would entail better management of staff schedules.

The move is part of Cebu Pacific’s digitalization journey. By implementing the IBS Software’s cloud-based iFlight ADOPT solution, Cebu Pacific will replace manual processes with digital tools to implement new systems for crew pairings, rostering and crew preferential bidding, leading to increased employee satisfaction.

“iFlight gives us the tools and insight we need to make proactive, data-led decisions to support crew with complex scheduling,” said Capt. Sam Avila, Cebu Pacific vice president for Flight Operations.

IFlight will enhance Cebu Pacific’s existing crew rostering system by producing fair and transparent rosters, and helping staff manage their schedules more effectively.

Project to measure vehicle advertising

Toyota Mobility Solutions Philippines Corp.  (TMSPH) launched a demonstration project of a mobility service to optimize advertising revenues by specifically measuring the effectiveness of wrap advertisement of fleet vehicles based on vehicle location information using the GPS data sent from mobile APP.

The project is in coordination with  Flare Inc. , a company that develops and operates mobility-related businesses such as wrap advertising, Toyota Financial Services Philippines Corp. (TFSPH), Toyota’s automobile sales finance company, and Toyota Daihatsu Engineering & Manufacturing Co. Ltd. , Toyota’s regional office in Asia. The project will be promoted using  10 fleet vehicles throughout Metro Manila, Laguna, and other bordering cities for six months.

During the demonstration, TMSPH will serve as an advertiser by promoting TFSPH’s KINTO One full-service lease product.

The demonstration project collects a broad range of data and knowledge relating to advertising effectiveness by using cars that move in wide areas for advertising. It can also measure advertising effectiveness more accurately by using and checking GPS-based vehicle position information sent from drivers’ smartphones and real-time traffic data collected at each location, instead of using data obtained from a periodic traffic census.

Hapag Movement

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Globe Telecom’s Hapag Movement provides a platform for anyone to help put food on the table of families experiencing involuntary hunger.

The project has mobilized multi-sectoral partners and came up with ways for customers to help through a few clicks on their mobile phones.

The Hapag Movement’s integrated approach includes not just supplemental feeding activities, but also skills development and capacity building sessions. It also offers a micro-lending program to help jumpstart livelihood activities for Filipino families.

Globe customers can now help provide food for families in need every time they purchase Globe prepaid load or pay for their monthly Globe subscriptions. Each transaction lets customers earn Globe Rewards points which can be donated to The Hapag Movement for the alleviation of extreme hunger in the country.

PHINMA anniversary

PHINMA Corp. celebrated its 16th year of commitment and contribution to the Department of Education’s (DepEd) annual Brigada Eskwela.

For almost two decades, PHINMA has been mobilizing its employees, scholars, and their families to participate in DepEd’s Adopt-A-School Program even before the institutionalization of Brigada Eskwela in 2008. The Group’s annual Brigada Eskwela participation includes beautifying schools, enhancing infrastructure and providing school and cleaning materials to students and teachers. In the past ten years, the Group has helped 10,907 students and 247 teachers from public schools and has planted no less than 280 native trees.

This year alone,  over 800 volunteers from the PHINMA Group participated in the Brigada Eskwela. The school improvement initiative this year involves repairing and cleaning 40 public schools across the country. PHINMA also donated masks, gloves, alcohol, cleaning materials and school supplies in preparation for the resumption of face-to-face classes.

Honda joins 8th PIMS

Honda Cars Philippines Inc. (HCPI) will exhibit new and upcoming models and future technologies and will offer exclusive deals and promos at the 8th Philippine International Motor Show (PIMS) on September 15 to 18 at the World Trade Center.

The Honda exhibit will highlight Honda’s vision of safer and sustainable mobility designed to enhance joy in people’s lives. The event will feature Honda’s advanced technologies, namely the Honda SENSING and the new Honda CONNECT. In addition, the 8th PIMS will also be the venue for the official Philippine debut of the All-New HR-V RS Turbo Honda SENSING and the accessorized City 1.5 CVT and Civic RS Turbo CVT Honda SENSING. On top of these, there will be a preview of an All-New Honda model that will only be shown during the motor show.

HCPI will present the capabilities of its advanced technology platform, Honda CONNECT. This upcoming technology aims to provide Safety, Security, and Convenience through smartphone connectivity.

Customers are also in for a treat with freebies, additional and exclusive cash discounts.

CLIB is  Domestic Broker of the Year

Cebuana Lhuillier Insurance Brokers Inc. (CLIB) bagged the Domestic Broker of the Year — Philippines award at the Insurance Asia Awards 2022.

CLIB’s initiative in offering its products in the digital space was also recognized by winning the Insurtech Initiative of the Year.

On its seventh year, the Singapore-based award honors exceptional insurance companies in Asia that deliver outstanding initiatives, products, and solutions to its clients.

The award affirms CLIB’s efforts to provide Filipinos with better access to more inclusive and affordable insurance and Cebuana Lhuillier’s market leadership and commitment to push financial inclusion to its stakeholders even in times of uncertainty.

“We are honored to be recognized by an internationallyacclaimed award-giving body like Insurance Asia Awards. This is a strong testament to our commitment of providing excellent insurance products to our kababayans that they can rely on during the most challenging of times. Guided by our mission of financial inclusion, we will remain steadfast in our commitment to serve our clients by continuously innovating our products and services,” said Jean Henri Lhuillier, Cebuana Lhuillier president and CEO.