POTOTAN, ILOILO– LANDBANK launched the AGRISENSO Plus Lending Program in Western Visayas on July 11, 2025, at the Pototan Coliseum, empowering over 1,500 farmers and agrarian reform beneficiaries (ARBs) with accessible financing and comprehensive support.
The launch in Pototan, dubbed the “rice granary of Panay,” marked the sixth nationwide rollout and first in Western Visayas, highlighting growing demand for affordable financing across the agriculture value chain.
LANDBANK President and CEO Lynette V. Ortiz led the event alongside Department of Agriculture Undersecretary Asis G. Perez, Philippine Crop Insurance Corporation President Atty. Jovy C. Bernabe, Agricultural Credit Policy Council OIC-Executive Director Ma. Cristina G. Lopez, Pototan Mayor Rafael Enrique P. Lazaro, and LANDBANK Executive Vice Presidents Leila C. Martin and Allan V. Bornas, and Senior Vice President Atty. Roderick P. Sacro.
“With AGRISENSO Plus, LANDBANK is bringing more than just credit; we are building linkages, capacity, and opportunities to transform agri-livelihoods into viable enterprises that can compete and grow. This is especially crucial in Western Visayas, which is a key pillar of our national food supply,” said LANDBANK President and CEO Ortiz.
Comprehensive Value Chain Support
The AGRISENSO Plus Lending Program, developed in partnership with the Department of Agriculture, Department of Agrarian Reform, Agricultural Credit Policy Council, and private sector partners, offers a fixed 4.0% annual interest rate for small farmers, fishers, and ARBs, with competitive rates for associations, MSMEs, large enterprises, and agriculture graduates.
Eligible borrowers benefit from simplified documentation, free life and credit life insurance, and expanded financing access across agricultural activities. The program connects borrowers to market opportunities through partnerships with anchor firms, including Kita Agritech Corporation, Sarisuki Stores Inc., TAO Foods Company Inc., Yovel East Research and Development Inc., and Unified Tillers Agriculture Cooperative
The program is reinforced by LANDBANK ASCEND (Agri-Fishery Support through Capability Enhancement for Nationwide Development), providing training on digital financial literacy, sustainable agriculture, and enterprise development.
AGRISENSO Plus Card
LANDBANK introduced the AGRISENSO Plus Card, a specially designed savings account for farmers, fishers, and ARBs. The account opens easily through the LANDBANK Mobile Banking App with no initial deposit or maintaining balance required, offering convenient bill payments, online shopping, cardless withdrawals, free fund transfers, and remittance receipt.
Growing Impact
As of May 2025, LANDBANK has extended ₱1.16 billion in AGRISENSO Plus loans, directly benefiting 6,853 borrowers. The Iloilo rollout follows successful launches in Pampanga, Cagayan, Isabela, Batanes, and Bukidnon, engaging over 5,000 farmers across Luzon and Mindanao.
LANDBANK remains committed to advancing countryside development through inclusive and sustainable agri value chain financing, empowering small producers and driving productivity toward a more food-secure Philippines.
