MSMEs take the spotlight | Local entrepreneurs showcase coconut-based products proudly crafted by Filipino hands
The Department of Trade and Industry (DTI), together with the Philippine Coconut Authority, launched the 2025 COCONUTPhilippines Trade Fair from August 28 to September 2 at SM Megamall, spotlighting the country’s most iconic agricultural asset—the coconut.
Organized under the Coconut Farmers and Industry Development Plan (CFIDP) mandated by Republic Act No. 11524, the fair became a coconut-powered movement celebrating sustainability, innovation, and farmer empowerment. Over 220 exhibitors showcased diverse food, wellness, and lifestyle products, proving how coconuts continue transforming communities nationwide.
The fair highlighted eco-friendly innovations from organic health supplements to biodegradable household items, demonstrating coconuts’ role in shaping a sustainable future.
“With support from DTI and SM, we’re able to reach more Filipino consumers and let more people discover our products. Kimes Foods today holds patents in 11 countries and distributes abroad,“ said Dr. Priscilla Kimes of Kimes Foods (Cebu).
“Simula pa 2011, kasali na kami rito at full support talaga ang DTI sa amin. At kapag sa SM po ang trade fair, malakas talaga ang benta,” said Randy Pineda, President of the Association of Bamboo and Coco Crafts of Tiwi (Albay).
“By bringing together coconut farmers, artisans, and entrepreneurs under one roof, the COCONUTPhilippines Trade Fair not only strengthens the coconut industry but also empowers the communities behind it. SM Supermalls is proud to be part of this mission,” said Steven Tan, President of SM Supermalls.
The fair exemplifies how government and private partnerships drive inclusive growth, uplift Filipino farmers, and strengthen MSMEs nationwide.
Visit msme.smsupermalls.com or email customercare@smsupermalls.com
