G-Mart aims to showcase the private labeling and toll manufacturing capabilities of Philippine F&B enterprises at the upcoming trade expo.
Private labeling has emerged as a lucrative business practice in recent decades, helping businesses cut expenses, compete against established brands, and providing a convenient option for startups.
The Center for International Trade Expositions and Missions (CITEM) is creating foundations for private labeling for the country’s food and beverage MSMEs through the revitalized Grocer’s Exchange Mart (G-Mart), a featured section at the 18th IFEX Philippines featuring Sustainability Solutions Exchange (SSX) Exhibition and Conference, happening May 22-24, 2025 at the World Trade Center Metro Manila.
Executive Director Leah Pulido Ocampo believes in “creating accessible spaces for our food manufacturers and suppliers to grow partnerships in the private labeling sector will further the country’s reputation as a trusted, highly marketable food sourcing destination for global trade.” She adds that G-Mart, which also offers toll manufacturing and packing, will enhance discourse on local companies’ need to improve product expertise, brand identity, and export readiness.
A market brief from USDA FAS Manila projects the Philippine private label market to reach US$896M in 2025. Acknowledging this trend, Ocampo emphasized, “Consumers have really democratized the industry, with more influence on what goes into our store shelves and how fast products reach them. So, there is no better time than now to take advantage of the growing market for private labels in food and beverages.”
Located at the G-Mart Lounge, the showcase will feature 22 elite exhibitors offering various food products and services, including Baken, Lionheart Farms, SaBroso Tsokolate, and Bahaghari Global Food Inc. All exhibitors provide private labeling and toll packing services, bringing years of food industry experience to offer solutions for trade buyers.
G-Mart will enable exhibitors to expand their market reach through white labeling services, creating product agility for trade buyers and faster delivery to market without added product development investments.
Experience G-Mart at IFEX Philippines 2025 featuring SSX Exhibition and Conference. Visit ifexconnect.com and citem.gov.ph for updates. Connect through Facebook, Instagram, and LinkedIn.
