Concepcion Industrial Corporation (CIC) took center stage at the highly anticipated Franchise Asia Philippines 2024 International Franchise Expo, held from April 12 to 14 at the SMX Convention Center Manila.
As the country’s premier provider of consumer lifestyle and building and industrial solutions, CIC showcased its diverse range of reliable solutions tailored specifically for franchise businesses.
The event, organized by the Philippine Franchise Association, provided an excellent platform for CIC to present its esteemed brands’ innovative offerings. Among the highlights were CIC’s flagship brands:
Renowned for its excellence in home and commercial cooling solutions, Carrier remains the trusted choice for superior performance and reliability.
Exemplifying Filipino pride, Condura offers products designed for local conditions, blending quality craftsmanship with innovation.
With a selection of well-designed home appliances, Midea seamlessly combines functionality and style to enhance everyday living.
Known for its high-quality Japanese technology, Toshiba’s premium products are the epitome of cutting-edge solutions.
As a leader in vertical transport solutions, Otis prioritizes safety and innovation, ensuring seamless mobility experiences.
Serving as the go-to brand for everyday needs, SharkNinja provides practical solutions for real-life challenges, meeting diverse consumer demands.
CIC’s booth at the expo was ingeniously designed, featuring a lifestyle concept where products were showcased in spaces resembling a cafeteria and a serviced apartment laundry area.
This setup allowed attendees to explore CIC’s comprehensive range of products and solutions, tailored to meet the evolving needs of franchise businesses.
CIC presented a holistic approach to enhancing business operations and customer experiences.
Ariel Fermin, chief executive officer at Concepcion Industrial Corporation, expressed his enthusiasm about the event.
“We are thrilled to have been a part of the 2024 Philippine Franchise Expo and to showcase our portfolio of brands and solutions,” Fermin said, adding that at CIC, “we are committed to driving innovation and providing reliable solutions that empower businesses to thrive.”
