Philippines’ leading intimate apparel brand Avon launches Dream Curve Bras with a belief that women reach higher, dream bigger when they feel truly comfortable
Studies confirm comfort in intimate wear is no longer luxury—it’s the baseline for modern confidence. As women juggle more roles and demand more from daily lives, they recognize comfort as a powerful statement of self-worth and agency. Avon, the Philippines’ no.1 intimate apparel brand¹, leads this transformation for Filipinas.
This shift is data-backed, reflecting changing lifestyles and expectations. Globally, the intimate apparel market is projected to reach approximately $69.42 billion by 2030, fueled by increasing preference for all-day ease without sacrificing style². In the Philippines, 7 in 10 consumers now choose comfort and softness over any other factor when buying intimates³.
Avon identified this cultural shift early, introducing inclusive sizing and thoughtfully designed pieces with deep understanding of the Filipina body. This commitment resonated with thousands, allowing Avon to sell more than 10 million bras in 2024 alone, maintaining its #1 position in intimate wear¹.
“Comfort is no longer just a nice-to-have—it’s the new essential,” shares Heart Evangelista, Avon’s ambassador for Intimate Apparel and Global Fashion Icon. “When I wear something that fits beautifully and feels incredibly soft, it gives me this unshakable confidence. It’s not just about how it looks, but it’s about how it lets me move and live freely, so I can reach higher and dream bigger. That’s what comfort means to me now.”
Avon introduces the new Dream Curve bras, setting new standards in intimates. Thoughtfully designed with Dream Memory Foam technology, each bra delivers unmatched premium comfort without the hefty price tag. Soft, breathable and size-inclusive, Dream Curve bras make comfort effortless and accessible.
Available through local Avon Representatives or online via Shopee, Lazada, and TikTok Shop.
¹Based on 2024 Euromonitor, Market Data, Philippines ²Grand View Research, 2024 ³6Wresearch, 2024
