Mitsukoshi Motors ignited excitement at Bistro 2101 in Carmona, Cavite, during its Media Day and Brand Ambassadors’ Launch, celebrating the vibrant riding lifestyle and the passionate community of Filipino riders. For 27 years, Mitsukoshi Motors has been a trusted partner for Filipino riders, providing dependable, stylish, and affordable motorcycles.
This year’s event highlighted an impressive lineup of brands: Euro Motor, SYM, Keeway, Benelli, and Benda. Attendees also received an exclusive preview of Morbidelli (MBP), a new brand set to launch in early 2025.
Each brand showcased its distinct character:
- Euro Motor: A proudly Filipino brand known for practicality and style since 2006.
- SYM: A symbol of 65 years of innovation, producing durable scooters and motorcycles.
- Keeway: Offers a blend of affordability, design, and reliability.
- Benelli: Combines Italian elegance with over a century of engineering excellence.
- Benda: Features bold, cutting-edge designs for adventurous riders.
Mitsukoshi Motors aims to provide more than just motorcycles; it creates experiences that fuel riders’ passion for the open road.
The event also introduced the new brand ambassadors—Karlo Salonga, Jeff Tam, Yanna, and Lods Moto—who embody the spirit of freedom and adventure. These inspiring individuals represent the Filipino riding community and serve as role models for enthusiasts nationwide.
The upcoming launch of Morbidelli (MBP) in 2025 promises to further enhance Mitsukoshi Motors’ legacy, reinforcing its commitment to making motorcycles accessible and aspirational for every Filipino rider.
Whether you are a seasoned motorcyclist or dreaming of your first ride, Mitsukoshi Motors demonstrates that every journey begins with the perfect bike. The event celebrated riding as a way of life.
