MANILA, PHILIPPINES – The Philippine Association of National Advertisers (PANA), in partnership with Certified Digital Marketer (CDM), will stage Brand Masters Collab (BMC) 2025 on August 28, 2025 at Makati Diamond Residences.
Themed “Accelerating Marketing ROI: Transforming Creative, Media, and CRM through AI,” BMC is a closed-door, high-level learning environment for C-suites and senior business leaders seeking to accelerate marketing ROI through strategic AI integration.
“Marketers today are expected to deliver impact with tighter budgets and more aggressive goals,” said Cathy Santamaria, PANA Vice President and Chairperson of Brand Masters Collab 2025. “We’re curating this space to offer strategic clarity and practical solutions—from how to improve creative effectiveness, to optimizing media, to deepening CRM.”
Leading the conversation is Mimi Lu, Head of Strategy at dentsu Media APAC (Singapore), delivering the keynote “The New Growth Formula: Creativity + Data + AI = Results.” She joins an esteemed lineup of global experts including Justin James of Agencio (Singapore), Thomas Hongtack Kim of Paulus (South Korea), Weldon Fung of Meltwater (Singapore), and Crisela Magpayo-Cervantes of WPP Media (Manila). Together, they’ll present execution-driven insights and high-impact case studies showcasing how marketing performance is being reshaped through innovation and intelligence.
BMC 2025 moves beyond theory with practical, strategy-driven workshops. From hands-on prompt engineering to AI application labs exploring real-world media and creative use cases, delegates will participate in immersive learning experiences. The day concludes with a collaborative team challenge focused on mapping AI integration across the customer journey.
Delegates will gain actionable insights on where to invest in AI for growth, how to enhance media targeting and attribution, scale content without compromising brand integrity, and personalize engagement through CRM x AI strategies.
Secure your seats via HelixPay and follow PANA on Facebook for updates and speaker announcements.
