Bounty Cares Foundation served more than 3,000 disadvantaged Filipinos through expanded charitable programs in 2024, including monthly food donations to children’s homes and emergency relief operations.
The foundation’s signature BounTree of Hope program fulfilled Christmas wishes for more than 130 children across three institutions: Sto. Niño Elementary School in Tarlac, Reception and Study Center for Children in Quezon City, and Bahay Tuluyan ng mga Bata in Cavite.

“The simple joy they experienced will leave a lasting impression on their hearts and minds,” said Rhodora B. Sajor, social welfare officer at the Department of Social Welfare and Development. “It has become part of their healing and recovery process.”
Building on this success, the foundation will expand the program in 2025 to include monthly chicken and egg donations to partner institutions.
“We believe hope is one of the greatest gifts we can give, especially to children,” said Arlene Cheng, executive director of Bounty Cares Foundation. “Through BounTree of Hope, we aim to show them that their dreams matter and that there’s a community ready to support them.“
The foundation also provided disaster relief following Severe Tropical Storm Kristine, serving nearly 1,600 people in Batangas and Laguna. In September, it partnered with TV5’s Alagang Kapatid Foundation to distribute 1,000 meals to fire victims in Manila’s Tondo district.
Supporting sustainable agriculture, Bounty Cares donated organic fertilizers to 250 farmers in Pangasinan and Cebu to promote eco-friendly farming practices.
Bounty Cares Foundation operates as the charitable arm of Bounty Fresh Group Holdings Inc., the Philippines’ second-largest poultry integrator. Founded in 1986, Bounty began with 5,000 birds in Bulacan and has grown into a major agricultural corporation.