Araw Hospitality Group hosted its inaugural Media Premiere, “Araw Rising,” on May 3 at Palacio de Memoria. The event unveiled three key initiatives: the CSR program Araw Aruga, loyalty program Araw Rewards, and merchandise line Araw Lifestyle—all designed to enhance guest experiences while celebrating Filipino culture.
Araw Hospitality President and CEO Jean Henri Lhuillier opened the event with the group’s vision: “Each Araw property reflects this vision — vibrant, character-filled, and rooted in genuine connection. At Araw, we go beyond the regular stay — we create meaningful moments.“
Expanding Portfolio
Founded in 2019, Araw Hospitality Group has rapidly established itself in the Philippine travel industry with diverse properties catering to distinct experiences: the secluded Lihim Resorts in El Nido, beachfront One Hagdan Villas in Boracay, Bacau Bay Resort in Coron, wellness-focused Nawa in Batangas, and the culturally immersive UNWND Boutique Hotels across multiple locations. UNWND Prime in Siargao is scheduled to open later this year.
