BingoPlus, the leading entertainment platform in the country and home to popular online games like tongits, bingo, and perya, continues its partnership with Miss Universe Philippines (MUPH) through a collaborative TV commercial. The ad features Miss Universe Philippines Chelsea Manalo, Miss BingoPlus Universe Maica Martinez, Miss Charm Philippines Cyrille Payumo, and Miss Philippines Eco International Alexie Mae Brooks.
The BingoPlus x MUPH TVC draws inspiration from the concept of a pageant “Reyna” and parallels winning on BingoPlus with achieving success on the MUPH stage.
The TVC begins with the four MUPH queens, led by Miss Universe BingoPlus exclaiming “Miss Pinasaya!”–a playful nod to “mas pinasaya” and highlighting the joy of playing on BingoPlus. The subsequent scenes showcase enthusiastic BingoPlus users enjoying various games on the app, including bingo, pusoy, and tongits. Miss Universe BingoPlus further emphasizes this enjoyment with “Miss Enjoy!”
Miss Charm Philippines follows with “Miss Pinoy!” underscoring how BingoPlus games resonate with Filipino culture and childhood favorites. Concluding the commercial, Miss Universe Philippines declares “Miss Maswerte,” emphasizing that with BingoPlus’ extensive game offerings, players have numerous opportunities to win.
The TVC concludes with the MUPH queens crowning BingoPlus players, celebrating their victories on the app akin to winning the MUPH pageant.
BingoPlus created this TVC to showcase the exhilarating experiences players enjoy, equating them with the excitement familiar to Filipinos. It encourages celebrating even small triumphs with the pride of a pageant “Reyna.”
Watch “Lahat panalo sa BingoPlus with Miss Universe Philippines” on its YouTube.
