Ayala Land Premier (ALP) generated P4.7 billion in sales during the first week of February, demonstrating strong demand in the luxury property market. The developer’s Chinese New Year open house featuring its new Nuvali project, Enara, brought in P2 billion, while the launch of Virendo in Davao contributed P2.7 billion.
Enara, ALP’s newest Nuvali development, sits at elevations of 290 to 337 meters above sea level, offering views of Tagaytay Ridge, Mt. Makiling, and Laguna de Bay. The 53.1-hectare project, designed by PXP Design Workshop Co., dedicates nearly half its area to open spaces.
In Davao, the 37.4-hectare Virendo marks ALP’s first horizontal residential project in Mindanao. Located in Toril, 16 kilometers from the city center, it offers 150 residential lots ranging from 450 to 1,800 square meters. The development features panoramic views of the Apo-Talomo mountain range and Davao Gulf, with lot turnover scheduled for Q2 2029.
“This demand indicates the strength of the luxury residential market and reflects our buyers’ trust in the Ayala Land Premier brand,” said Mike Jugo, President of Ayala Land Premier. “Clients are investing in distinct, well-planned communities at premium locations that create enduring value as investments or homes for their families.”
Both projects reflect growing buyer preference for low-density developments that emphasize space, privacy, and connection with nature, reinforcing the resilience of the premium housing segment
