SM City Roxas joins the Capiztahan Festival celebration with interactive installations and events from April 1-6, 2025, showcasing Capiz’s rich culture as the “Seafood Capital of the Philippines.”
The “AweSM Capiz” campaign features a weeklong Capiztahan Festival Sale with discounts and deals throughout the celebration. Visitors can participate in JCI’s Project Hi Five, providing education on HIV/AIDS basics, including transmission, prevention, and support.

The celebration includes the Capiztahan Monde Nissin Lucky Perya (April 5-6), offering traditional carnival games with prizes, and Lagsanay (April 5), a bike race promoting healthy lifestyles and community building.
Car enthusiasts can explore the Capiztahan 2025 Autoshow on April 5 at the South Parking area, featuring vehicles with unique specifications and aesthetics.
Music lovers will enjoy AweSM Capiztahan Beats on April 5, showcasing performances by local solo and duet artists at South Parking. The “AweSM: Spin and Snap” 360-degree photo booth will be available at the main entrance on April 5 for interactive photo experiences.

The celebration supports local businesses through the AweSM Capiztahan Negosyo Fair at the Event Center from April 5-11, featuring Micro, Small, and Medium Enterprises.
The festivities conclude with the AweSM Maragtas Chronicles Cosplay Contest on April 6 at the 2nd Level Activity Area, where participants will portray legendary characters from Philippine folklore, including the Ten Bornean Datus, King Marikudo and the warrior Lapu-Lapu.
Locals and visitors are invited to experience the Capiztahan Festival’s fun and excitement at SM City Roxas from April 1-6.