Prudence Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK’s parent company, in partnership with Junior Achievement Philippines, celebrated one million students nationwide who have been taught basic money management skills through the financial literacy programme Cha-Ching. Beneficiaries and co-advocates joined the milestone event to commemorate this achievement.
Created by Prudence Foundation, Cha-Ching is a financial education programme for children aged seven to twelve. It is a series of animated, music-based cartoons developed in partnership with Cartoon Network Asia and Emmy award-winning Children’s Educational Specialist, Dr. Alice Wilder. A school curriculum programme was also developed with Junior Achievement Asia Pacific to instill good values, knowledge, and behaviour around money in children.
The event underscored the shared commitment of Pru Life UK and Prudence Foundation, together with Junior Achievement Philippines and Junior Achievement Asia Pacific, one of the most impactful youth-serving organizations, to equip young students with the necessary skills to build a brighter and more secure financial future through the Cha-Ching curriculum.
Sanjay Chakrabarty, Pru Life UK president and chief executive officer, welcomed the participants and guests by sharing how Pru Life UK champions financial literacy through Cha-Ching and its local programmes, which are aligned with the company’s community investment efforts on building long-term resilience for communities.
Additionally, Cha-Ching has introduced innovative initiatives such as “Cha-Ching Money Adventures”, an interactive online game and a dynamic learning platform designed to equip students and teachers with vital money management skills.
