Avon, a proud and leading advocate for women’s health and well-being, is taking bold strides this October with the launch of its #FeelYourself movement, inspiring Filipinas to lead the charge in the fight against breast cancer.
Breast cancer remains the most commonly occurring cancer in women worldwide. Avon is strengthening its commitment to promoting early detection, awareness, and education.
The latest Avon Boob Census, a comprehensive study conducted by the global beauty brand every year, reveals that of 7,000 women across seven countries, including the Philippines, only 45% of women feel confident identifying signs of breast cancer–down from 47% in 2023. Just 12% of women are learning breast self-checks from family, a decrease from 20% last year.
For over 30 years, Avon has stood by women in their journey to breast health awareness, encouraging them to take control of their health. Launching their breast cancer awareness month campaign, the #FeelYourself movement encourages women to prioritize their well-being and includes breast self-checks in their self-care routine as self-care that could save their lives.
This Breast Cancer Awareness Month, Avon is calling on all to unite, take action, and empower each other to take charge of their breast health through a series of uplifting, educational, and impactful events.
The centerpiece in Avon’s Breast Cancer Awareness Month activities is the Feel Yourself Pink Parade–a powerful and inspiring celebration of community, courage, and hope.
Taking place on October 20, Sunday, at Emerald Avenue, Ortigas City, the event is set to be a vibrant show of solidarity for breast cancer awareness, with support and help from Avon ambassadors and celebrities.
