ArenaPlus supports national athletes through Paris Olympics TVC

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Behind the scenes shot of Carlos Yulo and the crowd preparing to film the running montage.

ArenaPlus, your 24/7 sports betting app, proudly stands alongside the country’s athletes with the launch of a TV commercial (TVC) featuring brand ambassadors Scottie Thompson of Team Gilas Pilipinas, four-time gold medalist Carlos Yulo, and boxing champion Eumir Marcial.

This TVC serves as a message to Filipino athletes, especially those competing in the Paris Olympics, as they confront various challenges on their journey to excellence.

Opening with sunrise over Manila Bay, viewers are introduced to Thompson, Yulo, and Marcial as they train for their respective sports. The three national athletes are notably depicted exhausted from their drills: Thompson ponders a basketball player street art, Marcial catches his breath by his equipment, and Yulo regains composure after a tough landing near a medal street art. These moments symbolize their grounding and envisioning their best selves, inspired by everyday elements representing ArenaPlus in the TVC.

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The TVC conveys a message to the athletes: “For those who dream, we understand your struggles. That’s why we’re with you.”

Thompson, Marcial, and Yulo rejuvenate after a brief rest and resume their drills. Thompson returns to dribbling, Marcial to shadow boxing, and Yulo successfully completes his routine, sticking his landing.

In the subsequent scene, an ArenaPlus supporter hands Yulo an Olympics-style torch, symbolizing the community’s belief and support for the athletes. A montage follows of the three athletes carrying the torch, running alongside their rallying supporters. As they reach the end of the run, a portal appears before each athlete, revealing Paris on the other side. Yulo reaches out towards the portal, symbolizing the athletes’ determination to reach the Olympics.

ArenaPlus created this TVC to inspire the nation’s athletes and foster solidarity to help them overcome the challenges of perfecting their craft. While celebrating the excellence of each athlete, ArenaPlus also acknowledges their humanity and everyday lives. The brand pledges to support the nation’s athletes through their triumphs, setbacks, and challenges, cheering them on as they carry the hopes of the country forward, fueled by compassion and motivation.

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