Alfie Alley Year 2 concludes with success

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Pop Up Katipunan witnessed another milestone as over 3,000 attendees, including Alfonso Brandy’s loyalists fondly called “Tropang Alfie”, media representatives, and prominent influencers, gathered to celebrate Alfie Alley Year 2.

Hosted by Alfonso Brandy, the launch event showcased spectacular musical and artistic talent while emphasizing the brand’s commitment to community and innovation in the brandy category.

Alfie Alley Year 2 was expertly hosted by Alex Diaz and Sabrina San Diego, whose charismatic presence and engaging commentary set the tone for the evening’s festivities.

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Attendees were welcomed with an exclusive Alfie Alley rock glass and a journey map, guiding them through a curated event experience.

The evening’s highlights included the unveiling of the 2024 Artist Series bottle designs, a collaboration with artist Dee Jae Pa’este.

Lauren Tanganco, Alfonso Brandy’s Sales and Marketing director, revealed these unique bottle designs during the event, stating, “After the positive response to last year’s designs, the Alfonso Brandy Artist Series bottles will continue this year with even more eye-catching and vibrant designs, perfect for gifting and the upcoming holiday season.”

Another memorable moment was the unveiling of the Light variant giant bottle through a stunning light show, drawing applause and admiration from the crowd. Additionally, the Alfreedom wall provided attendees with an opportunity to express what it means to be part of Tropang Alfie, fostering a sense of unity and pride.

Upcoming runs are scheduled in Iloilo and Davao this September, in Laguna this October, and in Pampanga this November.

Tanganco expressed her excitement about the expansion, stating, “After tonight’s success, we are more eager than ever to bring this celebration to Luzon, Visayas, and Mindanao, and connect with more Tropang Alfie members nationwide.”

Alfonso Brandy extends gratitude to everyone who contributed to the event’s success and looks forward to continuing the tradition of Alfie Alley in more locations across the country.

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