ACEN RES wins Agora Award for Excellence in Marketing Communications

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ACEN RES, the retail electricity supply unit of the Ayala group, received the Agora Award for Outstanding Achievement in Marketing Communications (Enterprise Category) at a ceremony on January 28 at the Manila Marriott Hotel. This recognition highlights ACEN RES’s innovative marketing strategies that have significantly boosted demand for its renewable energy solutions.

The Philippine Marketing Association (PMA) hosts the Agora Awards annually to honor exceptional marketing achievements. ACEN RES was commended for its comprehensive marketing approach, which has yielded returns on investment surpassing industry benchmarks.

Miguel de Jesus, COO for Philippine operations and managing director of ACEN, accepted the award for ACEN RES
 

Miguel de Jesus, COO for Philippine operations and managing director of ACEN, accepted the award and stated, “This recognition affirms the value of our efforts in creating a compelling message and engaging with customers who share our commitment to a more sustainable future. Effective communication is essential in advancing the energy transition.”

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Notable initiatives include the “Fireflies” campaign launched in 2022, which effectively promoted renewable energy solutions to businesses, facilitating their sustainability goals. Currently, ACEN RES leads the Green Energy Option Program (GEOP) in renewable energy supply, according to Department of Energy data.

ACEN RES has also garnered accolades such as two golds from the Stevie International Business Awards and a gold Anvil Award from the Public Relations Society of the Philippines (PRSP). These honors reinforce ACEN RES’s leadership in advancing renewable energy in the Philippines and underscore its commitment to excellence across all operations.

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