Filipino-founded makeup brand Absidy recently celebrated its first anniversary with a stylish event showcasing its commitment to luxury and natural beauty enhancement.
Heart Evangelista, Absidy’s brand ambassador, emphasized the role of passion in success. “If you love something and you have so much passion for it, and so much patience, then everything will be a work in progress,” she said. “You will truly achieve what you desire.”
Founder Aleisha Yap revealed the brand’s longer development journey. “In your eyes, we’ve only been around for a year,” she shared, “but in my eyes, Absidy has been around for almost four years because it’s something I’ve worked on ever since, during the pandemic. I’ve really seen it grow from sketches on my iPad to now seeing it in stores.”
The celebration highlighted Absidy’s commitment to inclusivity and “beauty without bounds.” The event showcased signature products, including the popular Cashmere Kiss lipstick collection, known for its velvety texture and creamy finish. Absidy also launched a new collection and introduced Beauty Base to their lineup.
The evening concluded with a grand prize: an all-expense-paid trip for two to Japan, demonstrating the brand’s commitment to creating memorable customer experiences beyond makeup sales.
Absidy positions itself as more than a makeup brand—it’s a movement celebrating beauty, empowerment, and passion, recognizing that true beauty comes from within and manifests in the confidence its products inspire.
