Cebuana Lhuillier, the top provider of money transfer services in the Philippines, has launched Pera Central.
This campaign strengthens Cebuana Lhuillier as a one-stop shop for money transfers, addressing the cash-based economy and financial exclusion issues. It offers a variety of services on one platform.
With over 3,200 locations nationwide open after banking hours and on holidays, a global network of 3 million touchpoints for international remittances, and 25,000 domestic agent partners, Cebuana Lhuillier provides accessible and user-friendly financial solutions.
Pera Central was introduced with a catchy jingle, a TV commercial, and dance steps by brand ambassador Alden Richards.
Cebuana Lhuillier aims to bridge the gap between cash transactions and digital payments, empowering people through easy transactions. This approach shows Cebuana Lhuillier’s dedication to positive change and financial inclusion in the Philippines.
Erl Sumanga, first vice president and group head of the Money Transfer Group at Cebuana Lhuillier, highlighted the company’s unique position, saying, “Nobody covers the different aspects of money transfer like Cebuana Lhuillier. From cash-in and cash-out transactions to POS Cash Out Withdrawals, domestic and international remittances, and efficient payout services, Cebuana Lhuillier is the central hub for seamless transactions through our wide network of locations and partners.”
Cebuana Lhuillier’s new tagline, “So Money Ways,” reflects their commitment to endless connections and possibilities through their range of services.
Jean Henri Lhuillier, president and CEO of Cebuana Lhuillier, stated, “Our goal is to bridge the gap by offering diverse and seamless solutions that meet every Filipino’s unique financial needs. We are committed to empowering individuals and communities, one transaction at a time.”
