Since 2004, Luxe Organix has been a leader in the Philippine skincare industry, known for pioneering products like soothing gels.
Eugene Yap, chief executive officer of Luxe Organix, holds a degree in Business Management with a major in Computer Application from De La Salle College of Saint Benilde. He has driven the company’s success.
Starting without skincare expertise, Yap became a strong leader in beauty. His journey from food ventures to skincare offers key lessons for new entrepreneurs.
Here are five key lessons from Yap’s experience:
Yap started in the food industry, dealing with challenges like perishable goods and competition. Moving to skincare, he took on roles like regulatory officer, product developer, and marketer. Learning these roles helped him lead Luxe Organix to success. For entrepreneurs, being adaptable and hands-on is crucial.
After facing challenges in his food business, Yap shifted to skincare, inspired by high-quality products from his international travels, especially in South Korea. He introduced affordable, quality skincare to the Philippines, despite initial resistance. His persistence shows the importance of meeting consumer needs with innovative solutions.
Yap’s story highlights the importance of building and nurturing your brand. Luxe Organix launched its aloe vera soothing gel, which became a bestseller. By focusing on their own brand, Yap avoided risks linked to external brands. Brand ownership is vital for entrepreneurs wanting a sustainable business.
Yap sees customer service as building lasting relationships, not just making sales. Luxe Organix values customer feedback and quickly addresses product issues, which builds loyalty and trust. A responsive customer service team is crucial for resolving issues effectively.
Yap follows the mantra, “Good enough is not enough.” Luxe Organix maintains high quality standards, testing each product before release. This commitment to quality builds customer trust and encourages repeat business, showing the importance of high standards.
Yap’s ability to handle various business roles, meet market needs, build a brand, prioritize customer service, and maintain quality offers valuable lessons for aspiring entrepreneurs.
