2024 DTI Bagong Pilipinas National Trade Fair a resounding success

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The Department of Trade and Industry (DTI) successfully wrapped up its 2024 Bagong Pilipinas National Trade Fair (NTF), leaving a lasting impression of the nation’s dedication to sustainability, innovation, and the promotion of high-quality Filipino products. Held at the Megatrade Halls of SM Megamall in Mandaluyong City from August 21 to 25, the event, themed “Go Green! Go Local!”, drew in thousands of visitors and generated impressive sales for participating micro, small, and medium enterprises (MSMEs).

Organized by the DTI through the Bureau of Market Development, Promotions and OTOP (BMDPO), this year’s NTF brought together over 270 exhibitors from across the regions, showcasing a diverse range of artisanal and non-food products crafted from sustainable raw materials such as bamboo, natural fibers, and native grass. In addition, the fair featured unique food items, Halal products, coconut-based innovations, novelty items, holiday decor, and home furnishings, providing a comprehensive showcase of Filipino craftsmanship and ingenuity.

Featuring curated selections of sustainable and innovative products, the special pavilions included the Philippine Sustainability Pavilion; the Coconut Philippines Pavilion; the Obra Pavilion; the KAPEtirya Coffee Pavilion; and the RAPID Growth Project Pavilion, promoting products from farmer-beneficiaries of the DTI’s Rural Agro-Industrial Project for Inclusive Development and Growth (RAPID Growth) project.

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Additionally, the Innovation and Services Cluster provided an information hub for both the MSMEs and visitors, offering free consultations by government agencies and private sector partners.

The event drew record-breaking sales and attendance attracting almost 28,000 visitors and generating an impressive Php72.377-million in cash sales, booked orders, and orders under negotiation for

participating MSMEs, demonstrating strong consumer interest in locally-made, sustainable products.

DTI Acting Secretary Cristina A. Roque expressed her gratitude to all participants, exhibitors, and partners, underscoring the fair’s significant contribution to the growth and development of MSMEs in the Philippines. She reiterated the Bagong Pilipinas development agenda for MSMEs.

As the 2024 NTF closed, the theme “Go Green! Go Local!” resonated strongly, leaving attendees inspired by the rich cultural heritage and innovative spirit that characterize Filipino craftsmanship.

For further information about national domestic trade fairs and other DTI initiatives, please follow the social media pages @BDTP on Facebook, @DTI_BDTP on X, and @dti.bdtp on Instagram, YouTube, and TikTok.

 

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