DragonFi Securities Inc., the stock brokerage firm backed by Jollibee’s Tony Tan Caktiong and Mang Inasal’s Edgar “Injap” Sia II will start doing business today, March 13, the Philippine Stock Exchange (PSE) said.
The PSE said DragonFi Securities, which will be operating an online stockbrokerage platform, will be assigned the broker code 257.
Jon Carlo Lim, DragonFi president, said the stockbroker will be busy in the coming weeks in beta testing its platform in preparation for full-scale launch by the end of April.
“The firm aims to develop a technology driven ecosystem of wealth building tools with the goal of improving investment outcomes,” Lim said.
DragonFi, formerly Tristate Securities Inc., was acquired by the joint-venture firm of Tan Caktiong, Sia, and Lim’s, BeeDragon Global Corp. in 2021. BeeDragon will be the corporate entity that will house the group’s fintech-related endeavors.
BeeDragon in a statement said DragonFi will provide “the most advanced web and mobile applications that will satisfy both neophyte and discerning investors alike.”
“DragonFi aims to provide Filipinos with transformational investment platforms that will provide fast, reliable, and secure trade executions to the Philippine equity market. It also intends to provide exclusive digital financial tools and content that is timely, enriching, and easily digestible that can help its customers improve investment outcomes,” BeeDragon said.
