Pepsi-Cola Products Philippines Inc. (PCPPI), exclusive manufacturer of PepsiCo beverages in the country is on a steady growth trajectory, after registering record revenues
Frederick Ong, PCPPI president and chief executive officer, told stockholders recently the company is refocusing its portfolio, revamping its go-to-market strategy, and rolling out optimization programs that reduce expenses and boost company productivity. Through this three-prong plan, PCPPI is optimistic it will be able to intensify organizational efforts towards efficiency while managing operating costs to remain profitable in a post-pandemic economy.
“This 2023, our commitment to our mission, vision, and values is ever steadfast. We are confident that with the support and collaboration with our partners at PepsiCo and Lotte, PCPPI will achieve profitable growth as we leap forward towards becoming the country’s leading beverage company,” Ong said.
In 2022, PCPPI recorded revenues of P38.36 billion in 2022, which is 17 percent higher than in 2021.
PCPPI said gross profits reached P6.53 billion while earnings before interest, taxes, depreciation and amortization amounted to P2.89 billion amidst economic and industry challenges.
“Our business gains are noteworthy, as they reflect the concerted efforts of the entire PCPPI team as we gain momentum towards our objectives. Our brands remained strong as well, as we continue to expand our market share with reinforced distribution initiatives,” Ong said.
Last year, PCPPI made significant investments to meet customer demand, specifically the opening of a new PET line in Cebu and the preform injection line in its Southern Tagalog Regional Operations (STRO). These help boost PCPPI’s capacity to reach more customers across the country.
Sting enjoyed its highest market share ever in 2022, while Mountain Dew was ranked number one in the flavored carbonated soft drink (FCSD) segment. Gatorade bounced back and registered double-digit growth, while Pepsi made significant headway in terms of brand preference over competition.
In 2022, the organization launched Gatorade No Sugar in the Philippines, responding to market demand for healthier beverage choices. Early this year, PCPPI announced the availability of South Korea’s leading soju brand, Chum Churum Soonhari, to 7-11 branches nationwide.
