Firms embrace digital conversion

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The Philippines is undergoing a digital transformation, with organizations of all sizes embracing technology to drive growth, optimize operations, and stay ahead of the competition. From small businesses to large corporations, companies are realizing the importance of digital transformation to remain relevant in today’s fast-paced and constantly evolving digital landscape. The adoption of cloud computing, artificial intelligence, and other cutting-edge technologies is enabling organizations to streamline processes, improve customer experiences, and gain a competitive edge. As the demand for digital solutions continues to grow, Philippine organizations are leaping and embracing digital transformation in a big way, positioning themselves for long-term success in the digital age.

A case in point is Metro Pacific Agro Ventures Inc (MPAV), parent company of The Laguna Creamery Inc. which manufactures Carmen’s Best Ice Cream and dairy products. They have recently embarked on a digital transformation journey to implement their SAP enterprise resource planning (ERP) software to manage business operations and customer relations. This move will help Carmen’s Best automate and streamline their processes, integrate data, and improve decision-making.

For this undertaking, Carmen’s Best tapped the expertise of Cloud4C, a leading player in the digital transformation landscape, delivering not just cloud migration services but also enabling organizations to leverage technology for mission-critical value transformations.

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“The assistance of Cloud4C will allow us to automate our ERP and ability to track, control and improve our profitability and resilience. We really look forward to this investment in SAP through our implementing partner Cloud4C,” said Eric Emmanuel Ebro, Chief Finance Officer of Metro Pacific Agro Ventures Inc (MPAV), parent company of The Laguna Creamery Inc which manufactures Carmen’s Best Ice Cream and dairy products.

Another Filipino company currently on its journey to digital transformation is the ATR Asset Management Group (ATRAM or ATRAM Group). An independent asset and wealth management company that offers mutual funds, unit investment trust fund, and trust services, has entrusted Cloud4C for their data lake projects.ATRAM operates through ATR Asset Management, Inc. and the ATRAM Trust Corporation. This group manages portfolios consisting of mutual funds, trust assets, insurance portfolios, and real estate for proprietary and third-party clients.

“Cloud4C is very responsive and flexible in their ways of working. They try to understand our requirements. At the end of the day, it is really knowing what we want to accomplish. It is their adaptability and responsiveness that really stood out and they have been a really good partner and we look forward to the next phases of our project,” said DeannoBasas, CEO-Digital of ATRAM Trust Corporation about their recent data lake project with Cloud4C.

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